MAXX 2017 Kicks Off


Those curious about what’s next for the Credit Union Movement may find exactly what they’re looking for at this year’s NWCUA MAXX convention. The event kicked off in Spokane, WA, last night, bringing credit unions from across the Northwest together to discover new ideas and share their visions for the future.

The convention’s TED-style opening keynote, sponsored in part by CUNA Mutual Group, ensured an inspiring start to the future-focused week. Aptly titled “From Now to Wow,” the keynote session’s series of speakers represented a wide range of experiences, but were united by a shared theme: how to unlock the mindset that will empower you to achieve the seemingly impossible. This session set the tone for the convention, inviting the audience to consider new opportunities to advance the Credit Union Movement.

NWCUA President and CEO Troy Stang and COO Denise Gabel welcomed attendees by focusing on the value credit unions bring to their communities, and drew them in with the question, “what is our why?” This member-focused “why” is ultimately what drives us to propel the Credit Union Movement to new heights.

Among the special guest speakers were Washington State Treasurer Duane Davidson, and Gerry Singleton, CUNA Mutual Group’s Vice President of Credit Union System Relations. Both expressed their gratitude and support for the community-focused services credit unions provide.

The session featured three TED-style speakers, Brooke Martin, Dawnna St. Louis, and Colin O’Brady, who inspired the audience to think differently, more creatively, and with an eye toward taking the Credit Union Movement to the next level.

Martin, a 17-year-old inventor and founder of iCPooch, discussed how technology can remove barriers and create new possibilities for connection. St. Louis, a former homeless teen turned international sales and leadership consultant, focused on how to create “you 2.0,” sharing the mindset that enabled her to craft a better future for herself. And O’Brady, the session’s final speaker, shared his approach to transforming adversity into unimaginable success.

As we look to the future of the financial services marketplace, the common theme conference attendees were encouraged to embrace was to push themselves outside their comfort zones and advance credit unions from now to wow.

For a full breakdown of upcoming MAXX programming this week, visit or download the MAXX app.

Posted in MAXX Annual Convention.