CO-OP Supporting BECU and First Tech to Bring New Wearables to Credit Union Members

9/19/17

CO-OP Financial Services recently announced its support for two Day 1 issuers — BECU and First Tech Federal Credit Union — in MasterCard’s payments services for the Garmin and Fitbit wearable devices.

“Introducing more convenient ways for our members to make payments aligns perfectly with our member-first focus,” said Doug Marshall, Senior Vice President, Retail, BECU. “As a MasterCard client through CO-OP Financial Services, we’re able to enroll our members in these new wearables immediately, keeping in step with how our members want to and expect to make payments.”

“Our member base is made up of some of the world’s most forward-looking companies, which makes technology and innovation part of First Tech’s DNA,” said Brad Calhoun, Chief Marketing & Retail Officer of First Tech Federal Credit Union. “We are excited to be part of MasterCard’s Garmin and Fitbit pilots to explore new offerings for our members and find ways to make their banking experiences more seamless.”

Jason Smith, NWCUA’s Vice President, Strategic Resources, emphasizes the importance of partnerships like these to advance the Credit Union Movement. “CO-OP Financial Services’ collaboration with BECU and First Tech is a great example of how our Strategic Link partners can help credit unions attract and retain members in an increasingly convenience- and tech-centric market,” he said. “Partnerships like this give credit unions the support they need to become first-movers and embrace innovation as payments services and other technologies evolve.”

Todd Clark, CO-OP President/CEO agrees that keeping pace with emerging digital technologies is critical for growth-minded credit unions.

“More than 100 million consumers have already chosen to join a credit union, largely because of the relationships and trust these cooperatives have built with their members. As digital banking and payments tools explode on the scene, many of these members will look to their credit unions for leadership on which are safe to use.

“The credit unions that partner with us expect CO-OP to assume an aggressive, early adopter position on their behalf. Partnerships with forward-leaning innovators like MasterCard – not to mention clients like BECU and First Technology FCU – allow us to do exactly that. We will continue to leverage these partnerships, as well as our vast scale and credit union-first commitment, to deliver the seamless, secure tools credit union members need to pay with confidence where ever and from whichever device they choose.”

Questions about how our Strategic Link partners can help you serve your members? Contact Jason Smith, Northwest Credit Union Association’s Vice President, Strategic Resources, at jsmith@nwcua.org.

Posted in Strategic Link.