New, Free Resources for Marketers to Celebrate Auto Lending and the CU Difference


The life of a credit union marketer is busy, and your work sharing the good news about the Credit Union Movement is never done. We’re here to help by providing resources to complement your suite of marketing messages.

We’ve recently stocked your toolkit with new digital content. Read on to find out what’s new in our Marketing Resource Center.

Celebrating credit union car loans

On average, about half of new and used cars sold to Northwest consumers in the past year have been financed by credit unions. Auto lending is a cornerstone in the credit union movement, as your affordable credit helps people buy the cars that get them to work, school, and fun activities such as road trips.

Your Association’s Marketing Resource Center is stocked with new graphics and videos to help you tell consumers why they should finance their cars and trucks with a credit union. Some of the new content can be printed, and the digital package can be added to your online and social media schedule.

Newsletter resources for small credit unions

We know you’re wearing many hats and that having time to write for your newsletter can be a challenge. Log on to find “evergreen” stories about credit unions, member benefits, ID theft protection, and credit scores. Matching graphics are provided.

Need additional support? We’re an email or phone call away.

These resources are provided based on your feedback. Please continue to reach out with questions and suggestions. Your Association also provides public relations assistance, media interview support, and customized media training. For more information, please contact Lynn Heider, VP, Public Relations, at (503) 350-2225, or

Posted in Media & Public Awareness.