2017 Spectrum Awards Honor 16 Northwest Credit Unions

The NWCUA recognizes the best credit union marketing campaigns in Idaho, Oregon, and Washington.

On May 4, your Association celebrated the brightest stars in Northwest credit union marketing at the 2017 Spectrum Awards dinner in Vancouver, Washington. The Spectrum Awards honor credit unions from Idaho, Oregon, and Washington for excellence in communications, public relations, and marketing. Sixteen credit unions were recognized for outstanding achievements in 10 awards categories, from branding to community impact and newsletters to new media.

In addition, the Spectrum Cup – determined based on the number of awards won and best overall scores – honors one credit union for demonstrating a consistent standard of excellence in marketing across the board. First Tech Federal Credit Union took home the honor this year, having graced the red carpet for four different campaigns.

The Best in Show Award closed out the night, this year with a dramatic twist. Typically, this award is presented to one credit union with the highest performing campaign. This year, two credit unions took home the honor, as their campaigns tied with identical scores. TAPCO Credit Union was awarded for its rebranding campaign and St. Helens Community Credit Union won for its “Get Out There” campaign.

Following is the full list of winners in each category.

Annual and Sustainability Reports

  • First Tech Federal Credit Union, More than $500 Million, First Place
  • Oregon Community Credit Union, More than $500 Million, Honorable Mention

Branding

  • TAPCO Credit Union, $100 to $500 million, First Place
  • Clackamas Federal Credit Union, $100 to $500 million, Honorable Mention
  • Northwest Community Credit Union, More than $500 million, First Place
  • Horizon Credit Union, More than $500 million, Honorable Mention

Broadcast Media

  • Verity Credit Union, $100 to $500 million, First Place
  • STCU, More than $500 million, First Place
  • Idaho Central Credit Union, More than $500 million, Honorable Mention

Business Partner Marketing

  • First Tech Federal Credit Union, More than $500 million, First Place
  • First Tech Federal Credit Union, More than $500 million, Honorable Mention

Collective Action Marketing

  • First Tech Federal Credit Union, More than $500 Million, First Place
  • Horizon Credit Union, More than $500 Million, Honorable Mention

Community Impact and Outreach

  • Clackamas Federal Credit Union, $100 to $500 million, First Place
  • Global Credit Union, $100 to $500 million, Honorable Mention
  • Gesa Credit Union, More than $500 million, First Place
  • MAPS Credit Union, More than $500 million, Honorable Mention

Cross-Media Campaigns

  • Point West Credit Union, Less than $100 million, First Place
  • Helens Community Credit Union, $100 to $500 million, First Place
  • Wauna Credit Union, $100 to $500 million, Honorable Mention
  • Horizon Credit Union, More than $500 million, First Place
  • STCU, More than $500 million, First Place
  • Gesa Credit Union, More than $500 million, Honorable Mention

Newsletters

  • Consolidated Community Credit Union, $100 to $500 million, Honorable Mention
  • Oregon Community Credit Union, More than $500 million, First Place
  • STCU, More than $500 million, Honorable Mention

Online/New Media

  • TAPCO Credit Union, $100 to $500 million, First Place
  • Verity Credit Union, $100 to $500 million, Honorable Mention
  • Idaho Central Credit Union, More than $500 million, First Place
  • STCU, More than $500 million, Honorable Mention

Print

  • Helens Community Credit Union, $100 to $500 million, First Place
  • Consolidated Community Credit Union, $100 to $500 million, Honorable Mention
  • Gesa Credit Union, More than $500 million, First Place

2017 Spectrum Cup: First Tech Federal Credit Union

Best in Show: TAPCO Credit Union and St. Helens Community Credit Union

Click here to see the all the award-winning work.