Three Oregon Credit Unions Walk the Philosophy, Collaboration Talk to Promote Youth Financial Literacy Month

A cooperative ad campaign highlights the work local credit unions do to provide financial education.

Consumers in Corvallis, Oregon, can’t miss the fact that April is Youth Financial Literacy Month, or that local credit unions have resources that help children handle their money and make sound financial decisions.

That’s because of a collaborative advertising blitz by Oregon State Credit Union, Benton County Schools Credit Union, and Central Willamette Community Credit Union.

“The idea for this ad was the work of my friend, Joe Tofte, President and CEO of Benton County Schools Credit Union,” said Rick Hein, President and CEO of Oregon State Credit Union. “It is always a highlight for me when we are able to place the cooperative spirit of credit unions on display to strengthen the community.”

“As credit unions, we have a lot in common and since our three happen to serve the Corvallis area, a partnership on this seemed logical to me, and the other two CEOs agreed,” added Tofte, President and CEO.

The campaign began March 30 and will continue through April 6, with color ads running in The Albany Herald Democrat and The Corvallis Gazette Times. The campaign will be featured on social media as well.

“We collectively see the value in providing education to our members and the communities we serve to improve their financial well-being,” said Stacie Wyss-Schoenborn, President and CEO of Central Willamette. “As not-for-profit financial institutions, we are able to look beyond “competition” and join forces for the greater good, specifically in promoting education that will help our citizens build stronger financial futures.”

Editor’s note: What’s on your credit union’s calendar during Youth Financial Literacy Month? Share your news.