Point West Credit Union’s Amy Nelson, a Finalist for CU Hero of the Year

For her work leading Point West Credit Union through net worth restoration and service to the underserved, Amy Nelson is one of four national finalists.

A career that started with a “help wanted” ad is now in the national spotlight. Since responding to a classified ad for a job, Amy Nelson has served in many roles in credit unions—executive assistant, human resources, senior leadership, and finally as President and CEO of Portland-based Point West Credit Union.

Amy Nelson is a Credit Union Magazine CU Hero of the Year finalist.

She is one of just four credit union movement leaders—and the only one from the Northwest—to be a finalist for Credit Union Magazine’s CU Hero of the Year.

Nelson’s story is marked by dogged determination. First, while serving as co-CEO with Nick Hodson, she helped to lead the credit union through a comeback from the Great Recession, when its net worth ratio fell to 3.68 percent. By September, 2016, the credit union was considered to be “well-capitalized” by the NCUA, with a net worth ratio of 9.68 percent. When Hodson accepted a leadership position at another credit union, Nelson was appointed CEO.

On her watch, the credit union has gained Juntos Avanzamos designation for service to Hispanic and Latino communities. Point West’s non-citizen lending program was just recognized with a national Louise Herring Philosophy in Action award during the CUNA Governmental Affairs Conference (GAC).

Nelson also received the Innovation & Impact Award from the Northwest Credit Union Association (NWCUA) last year.

Editor’s note: Voting for the CU Hero of the year is open through April 15. We’re reliably informed this is one category in which it’s legal to vote early and often.