Exciting Session Added to Upcoming Marketers’ Conference

As unfathomable as it may seem to most of us, there are many people who (gasp!) don’t even know what a credit union is, or why joining a credit union is, literally, a Smarter Choice than a bank.

But as a credit union marketer, how do you communicate the important points of difference credit unions offer, to potential members? That’s the focus of a new must-attend session just added to the 2017 Marketers’ Conference.

Register Now for the 2017 Marketers’ Conference

Titled “What’s the Message?”, this energetic and interactive two hours teams CUNA Deputy Chief Strategic Communications Officer Zan McKelway, with Graeme Trayner, Vice President at Greenberg Quinlan Rosner Research, to present findings of an extensive research collaboration.

GQRR joined forces on the project with CUNA and the Consumer Awareness Advisory Group, comprised of national CU movement leaders. Their findings, and related creative collateral, will help credit unions break through with their messaging communicating the Credit Union Difference in a meaningful way.  You’ll be among the first marketers to get to take a deep dive into these new findings and how you can use them. This presentation is tailored to you.

Bonus: there will be a Northwest perspective because Graeme has done a lot of work with other iconic Northwest clients, including Alaska Airlines and the Gates Foundation. He understands the distinctive view of the world from our region, and weaves our distinction into the findings.

In addition to high-level training specifically catered to marketers, the two-day Marketers’ Conference also includes the highly-anticipated Spectrum Marketing Awards celebration, and for the first time ever, a trade show just for credit union marketers.

Haven’t signed up yet for the 2017 Marketers’ Conference? Register now, before late registration kicks in on April 1.

Questions about this story? Contact Lynn Heider, 503.350.2225 or email at lheider@nwcua.org.

Posted in CUNA, Events, Marketing & Communications, Media & Public Awareness.