NW CUs Delivered $7.7 Billion to NW Economy: What’s Your Headline?

Northwest credit union marketing teams recently received the newest independent analysis on how their credit unions delivered $7.7 BILLION impact to the economy.

The 2016 Northwest Credit Unions’ Impacts report can be a key tool to define your credit union’s impact, and to share how credit unions are truly fulfilling the role they were created to play. Here are just a few key takeaways of how you did it:

  • Collectively, Northwest credit unions—including yours—delivered $528 million in direct benefits to their members in 2016—a 50 percent increase from the previous study;
  • 5.5 million Northwest members reinvested that money right back into your local communities, driving a ripple effect buying power of $574 million; and
  • Your credit unions are directly responsible for 17,061 family-wage jobs, with every credit union job supporting two others.

“There are a wealth of additional points to celebrate with your members and the media, telling the story of how not-for-profit, cooperative credit unions serve as a financial foundation for your member-owners,” VP of PR and Communications Lynn Heider wrote.

To make it easier, we’ve prepared a toolkit for your teams to use. It includes the full 2016 Northwest Credit Unions’ Impacts report, sample social media messages you can share with your members, presentations, and more.

Your Association is already underway with plans to assemble a similar report for Idaho credit unions to leverage in 2017.

“If you need more resources, we will help you find them. If you want to brainstorm, we’re available,” Heider wrote.

To view the full complement of materials, visit http://nwcua.org/impact.

Questions about this story? Contact Eric Horvath: 503.350.2222, ehorvath@nwcua.org.

Posted in Advocacy News, Marketing & Communications, Media & Public Awareness, NWCUA.