Top 30 Ideas Announced for CO-OP THINK Prize 16

From 137 entries, the field has been narrowed to 30 candidates for the CO-OP THINK Prize 16: The Financial Longevity Challenge, with up to five winning ideas to be named on February 1.

“The emphasis in this Challenge is on finding financial technology solutions for aging consumers that are both innovative and implementable,” said Samantha Paxson, Chief Marketing Officer, CO-OP. “We have been impressed by all of the ideas that came out of our workshops and those submitted by our larger OpenIDEO community. From the robust ideas to the considerable comments, as a collaborative community, Challenge participants have offered illuminating concepts to make financial services more useful and accessible.”

Launched in mid-October, the CO-OP THINK Prize 16 is being conducted by CO-OP in partnership with OpenIDEO, an online global innovation community and collaborative platform, and co-sponsored by MasterCard. The current Challenge addresses the question: “How might we create financial services that support the dreams and obligations of those 50 and older?” A $10,000 prize will be divided among up to five individuals who offer the best ideas in response to the question.

Click here for more on the THINK Prize from CO-OP Financial Services.

Questions about this story? Contact Eric Horvath: 503.350.2222,


Posted in GoWest Solutions, Industry Insight.