2017 Spectrum Marketing Award Submission Window About to Open

As Northwest credit unions continue to connect, and reach toward 75 percent market share, marketing teams are key to sharing the value proposition of credit unions to members, and members-to-be.

They weave together organizational brand to reflect the makeup of their membership. And during the Spectrum Marketing Awards, the best and brightest marketing campaigns, and projects that tell those stories are honored.

Earlier this year, Your Association was bursting with entries, and 18 credit unions took home the 39 awards in front of a record-setting dinner crowd for the 2016 Spectrum Marketing Awards in Portland.

Beginning on January 3, entries will be accepted for the 2017 Spectrum Marketing Awards, and all categories from the previous awards will continue on in 2017:

  • Annual and Sustainability Reports
  • Branding
  • Broadcast Media
  • Business Partner Marketing
  • Collective Action Marketing
  • Community Impact & Outreach
  • Cross-Media Campaigns
  • Newsletters
  • Online/New Media
  • Print
  • Public Relations

Marketing teams at NWCUA-affiliated credit unions in Oregon, Washington and Idaho are encouraged to pull together their entries for submission in January. Details on the date, time, and location for the 2017 Spectrum Marketing Awards ceremony will be announced shortly.

Questions about this story? Contact Eric Horvath: 503.350.2222, ehorvath@nwcua.org.

Posted in Awards, Marketing & Communications, NWCUA.