MAXX Convention: What You Need to Know

The 2016 MAXX Convention is upon us! We assembled a quick-glance explainer to help, whether this is your first convention, or you’re a seasoned vet.

Getting there

MAXX 2016 is being held at the DoubleTree Hotel in SeaTac. That’s a brisk 14 miles from downtown Seattle, but even closer (less than one mile) Seattle-Tacoma International Airport. And no need to worry about battling the (potential) rain on foot: there’s a complimentary airport shuttle 24 hours a day.

What happens when?

When checking in at the registration desk, you will be met by smiling NWCUA staff, who will confirm your registration information. You will be given the breakdown of what sessions, events and breakouts you are registered for and a wearable schedule to take with you for the convention. But don’t worry. If you lose that…

There’s an app for that

Following the release of the CU Sidekick mobile phone app, which put Association resources on mobile screens, NWCUA developed the MAXX Convention app, as well.

If you’d previously downloaded and use CU Sidekick, the MAXX app will look very familiar. Similar structure, user-driven dashboard with events, speaker bios, Anthem news and more. Users will also have opportunities to climb the leaderboard for a chance to win an Amazon Echo after the convention ends.

One of the most handy features is the up-to-date schedule on the app, complete with speaker biographies. Just in case you lose your wearable schedule, that is. Click here to download from iTunes or Google Play.

Getting down to business

The true “business of the business” of Your Association happens at the Annual Business Meeting. This is where members get a high-level overview of work done over the previous year, both from the Board Chair (this year, Jack Fallis of Global Credit Union will again preside), as well as the President’s Address from Association President and CEO Troy Stang.

Stang—following a special guest keynote—will again come to the stage to deliver his vision for 2017 and beyond, laying out the tenets of the Association’s three-year strategic plan.

Thursday’s Closing Session is also where attendees will hear from the newly-elected Board Chair, and experience the closing keynote to end the conference on an inspiring note.

Social studies

Of course, MAXX is about MAXXimizing your time, talents and contribution to the Northwest Credit Union Movement, right? But it also gives attendees the chance to mix, mingle and socialize while working together.

Don’t forget about the two premier chances to do so: The Hollywood Glamour Credit Unions for Kids Auction (Wednesday) and MAXX Awards Dinner and Gala (Thursday).

Unitus President & CEO Pat Smith is honored during the 2015 Awards Dinner and Gala.

The Auction will be celebrating the 30 year anniversary of this collaborative fundraising effort in the Northwest. The entire credit union community comes together as we raise thousands of dollars for our six Children’s Miracle Network Hospitals. With a theme of Hollywood Glamour, attendees are encouraged to break out their finest couture, have fun, find some terrific auction items, and outbid your friends!

The MAXX Awards Dinner and Gala is, essentially, the Northwest Credit Union Movement’s Grammy, Emmy, Tony and Oscars, all rolled into one. Emceed by COO Denise Gabel, along with President and CEO Troy Stang, recognition is awarded to winners who exemplify the finest work in federal advocacy (Top of the Hill), outstanding Chapters, and CUNA Awards, where winners move on to national judging.

There are also individual awards bestowed upon individual Advocates of the Year in both Oregon and Washington, along with Summit Awards, recognizing a Young Credit Union Professional, Innovation and Impact—recognizing a major accomplishment within a credit union or in the credit union industry that has had a positive impact on the organization and membership over the previous three years—and the Lifetime Achievement Award.

Questions about this story? Contact Eric Horvath: 503.350.2222,

Posted in Article Post, Awards, MAXX Annual Convention, NWCUA.