World Council of Credit Unions Announces 2016 CU Day Theme

World Council of Credit Unions recently announced the 2016 International Credit Union (ICU) Day theme, “The Authentic Difference”, that celebrates what makes credit unions truly unique. ICU Day is celebrated annually on the third Thursday of October and will take place this year on Oct. 20, 2016.

“Credit unions differ—in both philosophy and structure—from other financial institutions,” said Brian Branch, World Council President and CEO. “In addition to community commitment and positive economic and social change, we put people before profit to provide all members with affordable financial services. This is the authentic difference that makes a real impact in our world.”

This year’s ICU Day poster illustrates the nine credit union principles that separate credit unions from other financial institutions. Through ICU Day celebrations worldwide, the event has potential to raise awareness of credit union benefits and ultimately attract more members worldwide—contributing to World Council’s Vision 2020 goal of adding 50 million new members by the year 2020.

Official ICU Day graphics and posters in English and Spanish are available for download at www.woccu.org/icuday. Promotional materials and other tips to help celebrate ICU Day will soon be available. Credit union representatives and members everywhere are encouraged to share photos, events and other celebration ideas on Twitter and Facebook using #ICUDay.

Questions about this story? Contact Eric Horvath: 503.350.2222, ehorvath@nwcua.org.

Posted in NWCUA.