NWCUA Annual Convention Gets New Name

In October, SeaTac, Washington is going to get a glimpse of what it’s like to have the speedometer pushed to MAXXimum speed.

The Northwest Credit Union Association, today, announced the new name for its annual member convention: MAXX.

Scheduled for October 11-13 in SeaTac, MAXX presents the feeling of speed, acceleration and testing boundaries—all things relevant to the credit union industry here in the Northwest. Since 2013, the Association’s Annual Convention was known as Amplify.

“MAXX represents a natural evolution for our annual convention,” said Denise Gabel, Chief Operating Officer of the Northwest Credit Union Association. “Amplify was about using our collective voice to communicate the Credit Union Difference. MAXX is about action, progress, moving the credit union movement forward, and maximizing the impact of credit unions on the communities we serve.”

For a trade association, providing MAXXimum value to members is a must-do. All-encompassing work in advocacy, awareness and sharing the credit union difference were necessary pieces of the rebranding effort.

Gabel continued, “The NWCUA annual convention and trade show has long been one of the largest and must-attend events with credit union leaders and business partners. By elevating it to the MAXX, we send a message that Northwest credit unions never rest, that we constantly strive to maximize the real, tangible value that credit unions deliver every day, and that together we continue to strengthen credit unions and communities in the Northwest.”

The inaugural MAXX Convention & Trade Show is scheduled for October 11-13 in SeaTac, Washington. NWCUA members or interested exhibitors & sponsors can get more information and register for MAXX by visiting nwcua.org.

Questions about this story? Contact Eric Horvath: 503.350.2222, ehorvath@nwcua.org.

Posted in MAXX Annual Convention, NWCUA.