CO-OP Announces CO-OP Purpose

CO-OP Financial Services announced CO-OP Purpose recently, a new corporate social responsibility program for credit unions that provides turnkey, impactful community initiatives to advance their mission of empowering members’ financial well-being.

“CO-OP Purpose combines social mission with innovation to give credit unions a unique way to capitalize on their opportunity to attract consumers looking for both in a financial institution,” said Samantha Paxson, Chief Marketing Officer for CO-OP in a statement. “The program extends our movement’s traditional commitment to ‘people helping people’ and includes financial literacy education outreach, philanthropic and charitable giving, new ways of collaborating with colleagues and consumers, and access to research on the business case for corporate social responsibility.”

According to the 2015 Edelman Trust Barometer, public levels of trust in business are at its lowest since 2008. Organizations that are able to enhance their net positive contributions to society are more likely to earn the trust of consumers.

At CO-OP’s THINK 16 Conference on Thursday, May 5, attendees heard from Perry Yeatman, External Director for Mission Measurement, who spoke on how corporate social responsibility programs can be profitable. She offered examples from companies such as Kraft and Unilever. Check out full coverage of CO-OP THINK 16 in Credit Union Times.

For more information on CO-OP Purpose, visit

Questions about this story? Contact Eric Horvath: 503.350.2222,

Posted in NWCUA.