Three Northwest Credit Unions Recognized at CUNA HR & Organizational Development Conference

Three Northwest Credit Unions were honored were honored at the CUNA HR & Organizational Development Council’s 22nd Annual Conference, April 10-13 in Orlando, Florida. The awards recognize and honor credit unions that exemplify excellence in human resources and organizational development while promoting credit union philosophies through people leadership.

  • Verity Credit Union was recognized in the Employee Engagement (less than $499 million asset size) category for the “Employees Truly Matter” campaign. In mid-2014, the Board of Directors charged the credit union with some guidance statements. Verity’s HR & Training team focused on two of the statements which were to attract, develop and retain exceptional staff at every level of the credit union and enhance member’s lives by becoming trusted advisors. The team took on a new knowledge management system, a new performance management system, increased leadership development, enhanced professional development while expanding training and onboarding.
  • Rivermark Community Credit Union was also recognized in the Employee Engagement category, as a credit union with assets between $500 million and $1 billion for the “Journey to Becoming an Employer Choice” program. In early-2015 with a 20 percent turnover in member-facing positions, Rivermark decided to put more focus on employee engagement and morale. After reviewing results from previous employee engagement surveys, they focused on a new total rewards strategy of the organization, launching a new competitive pay structure that included an extensive communications plan including total rewards statements. They also developed a world class “Aspiring Leaders” program to provide current employees without any managerial responsibility with tools and skills to lead in their current role and help prepare them for future opportunities. As a result of their efforts, employee engagement is up and the credit union was also awarded the “Top Workplace” award in the Portland Metropolitan Area.
  • Finally, Advantis Credit Union was honored in the Management Practices (assets more than $1 billion) category for the “Live Well…A Healthier Happier You” program. Facing the reality that healthcare cost continue to rise year over year, Advantis needed to implement a wellness program that could keep costs manageable while still providing excellent health care coverage for their employees. The credit union implemented an organization-wide wellness program built on four principles: Education & Inform, Engage & Involve, Encourage & Support and Evaluate & Evolve. Focusing on the four principles has brought success to their program, the employees’ health and the credit union’s bottom line.

Questions about this story? Contact Eric Horvath: 503.350.2222,

Posted in CUNA, NWCUA.