Optimizing Member Experience With CUNA Mutual Group’s TruStage Insurance

CUNA Mutual Group’s TruStage™ Insurance Program continues to protect more members through strong relationships with credit unions across the country. In fact, more than 83 percent of all eligible credit unions* turn to the TruStage Insurance Program.

“Our credit unions tell us that making TruStage available to members is a reliable and flexible way to earn non-interest income, while simultaneously protecting their members and allowing them to build financial security for their members’ families,” said Corrin Maier, vice president, TruStage Partner Management at CUNA Mutual Group. “It’s a win for them and for their members.”

The TruStage Insurance Program offers three product categories: Auto/Home, Life, and Accidental Death and Dismemberment.  While credit unions of all sizes use the TruStage Insurance Program to protect members, there is particularly strong appeal to credit unions with more than $500 million in assets. In fact, two out of every three credit unions with more than $500 million in assets makes at least one TruStage insurance product category available to their members, and in 2015 alone, 190 credit unions of all sizes added more than 330 TruStage product category relationships to their insurance portfolios.

In addition to providing credit unions with a way to protect members’ financial futures—and deepen share of wallet with members —TruStage has also proven to be an excellent way for credit unions to increase non-interest income. Credit unions of all asset sizes saw strong growth across insurance categories; credit unions with more than $1 billion in assets had an overall year-over-year median growth rate of 11.4 percent in non-interest income in 2015.

In 2016, TruStage is focusing on innovation, with plans to invest more than $100 million in expanding media and optimizing channels, making it easier for members to learn about, buy and service their policies. Credit unions that become part of the TruStage Insurance Program are well equipped with access to multi-media marketing materials and credit union staff training materials.

“TruStage’s integrated approach puts everything under one roof for credit unions, allowing us to work closely with our credit unions to optimize interactions through every member experience,” Maier said. “This is what members expect today and it helps credit unions increase their products per member and grow member-friendly non-interest income.”

Your credit union peers have already discovered the many benefits of making TruStage Insurance Program available to their members. Discover the difference it could make for your credit union. For more information on how you can make TruStage available to your members, call your Sales Executive at 1.800.798.0770 or visit www.cunamutual.com/trustage.

About TruStage:

Protecting more than 16 million members, TruStage insurance products and programs include auto, home, life, accidental death and dismemberment and health insurance. They’re available to credit union members across the U.S. and offer compelling and successful ways to build financial security for their families. Credit union members seeking more information can contact TruStage at 888.888.0375.

TruStage Insurance products and programs are made available through TruStage Insurance Agency, LLC and issued by CMFG Life Insurance Company, a member company of CUNA Mutual Group and other leading insurance companies. The insurance offered is not a deposit, and is not federally insured, sold or guaranteed by credit unions.

Credit unions with 2,000+ members are eligible to offer CUNA Mutual Group’s TruStage Insurance Program.

Strategic Link is the NWCUA’s wholly-owned service corporation, using the power of collective action to provide the Association’s member credit unions with exclusive, high-quality, competitively-priced products and discounted services. Try our new CU Match Up tool to find the right partner for your credit union’s business needs. Contact Director of Strategic Partnerships Craig Reed at creed@nwcua.org today to find out how Strategic Link can help your credit union save money while meeting its goals in 2016 and beyond.

Posted in CUNA.