CU Direct Introduces Industry’s First Indirect Lending Benchmark Report

CU Direct, the nation’s leading provider of lending, automotive, and strategic solutions to the credit union industry, is introducing a new, exclusive Indirect Lending Benchmark Report to its credit union partners.

This first-of-its-kind industry report gives credit unions a dynamic perspective on indirect lending application trends. The trends are tracked on national, state, and peer levels. The report provides effective and accurate performance measures for credit unions in key areas including:

  • Book-to-Look Ratio
  • Book-to-Approved Ratio
  • Origination Metrics & Average Annual Percentage Rate (APR)
  • Funding Trends 

“There is no other organization in the country that has been able to collect as much credit union application performance data as CU Direct,” notes Michael Cochrum, executive lending advisor at CU Direct. “For the first time, with this report, credit unions will be able to gauge their independent performance on a very granular level to better understand how to improve their lending programs.”

Credit unions interested in learning more about CU Direct’s Advisory Services Indirect Lending Benchmark Report can contact Michael Cochrum at

Strategic Link is the NWCUA’s wholly-owned service corporation, using the power of collective action to provide the Association’s member credit unions with exclusive, high-quality, competitively-priced products and discounted services. Try our new CU Match Up tool to find the right partner for your credit union’s business needs. Contact Director of Strategic Partnerships Craig Reed at today to find out how Strategic Link can help your credit union save money while meeting its goals in 2015 and beyond.

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