New Strategic Link Partner Taps Into America’s Love of Text Messaging to Help Credit Unions Connect with Members

Seattle, WA – Recent polling suggests more than 80% of consumers are frustrated being tied to a phone or computer waiting for customer service. That’s probably doesn’t surprise you.

What might raise a few eyebrows is that the technology now exists to turn your credit union’s existing landline into a text-messaging vehicle that could significantly change the way you interact with your members.

Thanks to a new partnership between the Northwest Credit Union Association’s Strategic Link and Seattle start-up Zipwhip, it’s now easier than ever for credit unions to connect with members.

Zipwhip’s cloud texting platform enables credit unions to send and receive text messages on existing landline or toll-free phone numbers. Business communication is done directly through Zipwhip’s web, desktop, and smartphone applications, which push texts to consumers’ default messaging app on their mobile phones. 

“We introduced our technology to foster two-way communication,” said Mark Johnson, Zipwhip’s Director of Business Development, Financial Services. “It provides members with flexibility in how they want to engage with their credit union. It enables them to control the pace of the conversation.

“Currently, if I’m a credit union member, if I’ve lost my credit card, I am forced to make a phone call. If I want to reach my loan officer, I have to call or email,” Johnson continued. “We want to offer credit union member services the ability to provide their members choice over voice.”

John Lauer, Zipwhip CEO and co-founder, added, “Texting is so ingrained into our daily communication that credit unions should support it on their main member support lines.”

Zipwhip joins Strategic Link’s betaSpace program, which is designed to connect credit unions with financial technology startups seeking partnership to bring emerging technologies to credit unions. The company launched in 2007, and by mid-2014, had partnered with Frontier Communications to launch Frontier Texting powered by Zipwhip, becoming the first tier-1 landline operator to add texting capability to their existing voice lines.

Zipwhip’s carrier-grade platform is required to have extensive security measures in place which means members and credit unions can trust that sensitive financial information is secure. “Zipwhip is the only company that has direct connectivity into each of the tier-1 wireless operators for enterprise-to-person (E2P) messaging,” said Johnson. “In addition to data encryption, we provide network security and application-level security, so credit unions and their members can rest easy.”

For more information about how Zipwhip can help unleash the potential of your credit union’s existing landline or toll-free number, contact Craig Reed, NWCUA’s Director of Strategic Partnerships, at (206) 340-4789, or by email at

Strategic Link is the NWCUA’s wholly-owned service corporation, using the power of collective action to provide the Association’s member credit unions with exclusive, high-quality, competitively-priced products and discounted services. Try our new CU Match Up tool to find the right partner for your credit union’s business needs. Contact Director of Strategic Partnerships Craig Reed at today to find out how Strategic Link can help your credit union save money while meeting its goals in 2016 and beyond.

Posted in Business Solutions, GoWest Solutions.