Northwest Credit Union Association and Zipwhip Form New Strategic Link Partnership

Strategic Link—the Northwest Credit Union Association’s wholly owned subsidiary—announced the addition of Zipwhip this week.

Zipwhip becomes the latest business partner to join Strategic Link’s select roster of betaSpace technology solution providers.

Zipwhip’s cloud texting platform enables credit unions to send and receive text messages on existing landline or toll-free phone numbers. Business communication is done directly through Zipwhip’s web, desktop, and smartphone applications, which push texts to consumers’ default messaging app on their mobile phones. 

“We are firmly committed to helping credit unions take the lead in fintech, leveraging emerging technologies to drive efficiencies and ultimately better serve their members,” said Denise Gabel, Chief Operating Officer of the Northwest Credit Union Association. “With Zipwhip now part of the betaSpace incubator, we’re helping Northwest credit unions address the growing demand for text messaging to connect with their members.”

“We’re thrilled to partner with NWCUA and honored to be part of the betaSpace program,” said John Lauer, Zipwhip CEO and co-founder. “Texting is so ingrained into our daily communication that credit unions should support it on their main member support lines. A mobile-first strategy which leverages SMS is essential to foster immediate two-way communication and deliver a great member experience.”

NWCUA’s member credit unions can get information on how Zipwhip can help them unleash the potential of their existing landline or toll free number, by contacting Craig Reed, NWCUA’s Director of Strategic Partnerships, at (206) 340-4789, or by email at

The credit union should consult with their legal counsel to ensure their use of this program is in compliance with the Telephone Consumer Protection Act (TCPA).

Zipwhip joins more than 20 participating companies providing human resources, card services, mobile banking, operations and many other services to credit unions, at

Launched in Fall of 2014, NWCUA’s betaSpace program is designed to connect credit unions with financial technology startups seeking partnership to bring emerging technologies to credit unions. Strategic Link provides expertise and guidance to make it easier for credit unions to obtain access to technological advancements that enhance their members’ experience. For more information about betaSpace, visit:

Strategic Link is the NWCUA’s wholly-owned service corporation, using the power of collective action to provide the Association’s member credit unions with exclusive, high-quality, competitively-priced products and discounted services. Try our new CU Match Up tool to find the right partner for your credit union’s business needs. Contact Director of Strategic Partnerships Craig Reed at today to find out how Strategic Link can help your credit union save money while meeting its goals in 2016 and beyond.

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