Help Your Members Give the Right Gift, the First Time

Last winter, Time magazine released a story claiming the average American spends 14 hours shopping for holiday gifts. Yet that article also pointed out almost three-quarters were disappointed with a gift they received.

Imagine that, you spend the better part of a day shopping only to have the person not even like what you gave them. Most of these disappointing holiday gifts get put aside somewhere and forgotten, usually still partially wrapped. The rest will be re-gifted or donated if there’s no receipt to return them for cash.

All that time wasted. All those expectations being let down.
Happy holidays, indeed.

You know members want to give their loved ones a gift they’ll truly appreciate and get to enjoy. Credit unions can provide the simple answer—gift cards.

Yes, it’s true there was a time when gift cards were viewed as cold and impersonal. Times have changed. We live in the fast-paced, digital, online world where time is money. And that’s exactly what everyone wants more of—time and money. With a gift card, members can give their loved ones both!

Gift cards might be the most thoughtful gift your members can give. They say “I cared enough not to give you that random sweater I noticed on my way out of the store and thought you might like but had to guess on the size!”

Plus, by advising your members to give gift cards to everyone on their list, you’re saving them time and relieving the stress of fighting crowds, scouring the internet for deals, and wrestling with wrapping paper and awkwardly shaped boxes. They won’t even need to ask for a gift receipt.

Your members are busy people too. They’ll appreciate being able to knock out all their holiday shopping in about 4 minutes at your credit union, as opposed to 14 hours in the mall.

If your credit union isn’t stocked up on holiday gift cards or needs help getting ready for the season, gift cards are always available through LSC®. If you’re already a customer you can order through Prepaid Access. If your credit union doesn’t have a gift card program, we can help you too! Just call our own Holiday Helpers at (800) 304-2273, option 4, or email us at

As an added bonus, if you order holiday gift cards right now through November 30th, we will provide free holiday themed card holders to include with your first 25 cards purchased. That’s one more way your credit union can make your members’ holiday gift giving festive and bright! 

Strategic Link is the NWCUA’s wholly-owned service corporation, using the power of collective action to provide the Association’s member credit unions with exclusive, high-quality, competitively-priced products and discounted services. Try our new CU Match Up tool to find the right partner for your credit union’s business needs. Contact Director of Strategic Partnerships Craig Reed at today to find out how Strategic Link can help your credit union save money while meeting its goals in 2015 and beyond.

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