Amplify Convention to Kick Off in Portland

Hundreds of credit union leaders from across Oregon and Washington—and beyond—arrived in Portland this week for the Tuesday kick off of the Northwest Credit Union Association’s Amplify Convention.

The trademark annual gathering of Northwest credit union executives and advocates is set to launch with a bang, with CUNA President and CEO Jim Nussle taking the stage during the opening session. Nussle recently completed his first year leading CUNA and sent a message to members about the changes they had seen and would be seeing.

“I’ve been listening and learning from you about what you want from CUNA,” he wrote. “I’ve heard you. A number of changes have already been made this year as we implement our strategic plan. We are moving forward with even more to meet and exceed your expectations.”

NCUA Board Vice Chair Rick Metsger will also address Northwest credit unions in the opening session. And Filene Research Institute CEO Mark Meyer will dare the audience to “Think Bold(er).”

That star-studded session will kick off three days of all-star presenters, rich content, celebration, and even fundraising, as credit union leaders gather for the annual Credit Unions for Kids charity auction.

This year’s auction, which takes on a Roaring 20s theme, aims to raise a quarter of a million dollars for the lifesaving work of Children’s Miracle Network Hospitals. “Not only do credit unions donate incredible items to be auctioned, but they also bid generously, knowing that all the proceeds go to treating kids,” said Jamie Dedmon, Managing Director of the Northwest Credit Union Foundation. “The generosity of these credit unions is as lavish as anything the 20s ever saw.”

Sessions feature everything from a live computer hacking demonstration to an in-depth economic outlook. Speakers include the likes of Lisa Berglund, the first and only woman to win the prestigious Photographer of the Year award from the National Press Photographer’s Association for her video work, and political handicapper David Wasserman, House Editor for the Cook Political Report.

Finally on Thursday evening the convention will close with the annual Amplify Awards Dinner, where some of the most impactful credit union leaders will be celebrated by their Northwest community.

Northwest credit union leaders will leave Amplify with new technological, political, and economic insights, and deeper connections with the many other advocates in the Northwest credit union movement.

Questions about this story? Contact James Pearson: 206.340.4790,

Posted in CUNA, Events, MAXX Annual Convention, NWCUA.