Crisis Management: When Bad Things Happen to Good Credit Unions

Good reputations are never built overnight, but Anthony Huey knows they can unravel that quickly if a crisis isn’t managed well.

“By the time you hear the thunder, it’s too late to fill the ark,” Huey is fond of saying. He should know. As a highly rated communications consultant, he has helped hundreds of clients guide public relations nightmares to successful resolution.

Huey’s “Who are you, and what do you do” message training wowed audiences at the Northwest Credit Union Association’s Amplify Convention in Portland two years ago, and this year he returns with a next-level presentation on crisis management. At his breakout session October 7, “Crisis Management: When Bad Things Happen to Good Credit Unions,” Huey will help credit union leaders take the right steps to navigate crisis messaging.

Come Curious, Leave Knowing Next Steps

Huey plans a “live microphone” demonstration of what happens when leadership isn’t prepared for difficult, unexpected questions. He’ll then share tangible steps credit unions can take towards effective crisis management.

“A written plan is a must,” Huey emphasizes, “and if you haven’t dusted off your plan in three years, I guarantee you, you don’t have the right social media practices in place.”

Credit unions may be well prepared for scenarios they or colleagues have already experienced, such as robbery, but, “have you brainstormed for weird stuff?” he asks. He’ll share examples of unanticipated situations, the “two words to never say in an interview,” the roles of key staff members during crisis and the need for urgent response.

Mastering public-facing crisis management is not a one-hour fix, Huey stresses, but adds, attendees will leave the breakout with a blueprint for planning and executing crisis management with their teams.

About Anthony Huey: Anthony Huey has 20 years of experience in editorial management, media relations, marketing communications and business strategy. His career includes tenures as a news reporter and editor, crisis management specialist and media relations consultant. Anthony leads Reputation Management Associates, one of the nation’s leading communications training and crisis consulting companies. He has presented more than 1,450 media, crisis and presentational skills training workshops, seminars and speeches in his career. Samples of his presentations are available online.

More information about Amplify Convention can be found the NWCUA’s website.

Posted in Events, NWCUA.