5 Steps to Master Small Business Social Media

Whether you want to build your brand, manage your digital reputation, expand your reach, or improve customer relationships, social media can be a valuable asset.

[Editor’s Note] There are important regulations around the use of social media for marketing. In general, it’s better used to build community, rather than to advertise products and services. For a deeper dive on these rules and regulations, see the links at the end of this article.

Social media marketing should be part of every small business’ online strategy, says Expertise.com, the website that connects consumers and small business owners to expert advice. Their article ‘5 Steps to Master Small Business Social Media’ is a good primer on the major social networks, how to set up accounts on each, and what sorts of content to share.

The article is organized in five sections. Below you’ll find a few of the key tips from each section. Click here to read the whole article.

1. What Social Media Sites Should You Use?

The article gives some key statistics and descriptions of the major social media platforms — Facebook, Twitter, LinkedIn, YouTube, Google+, Pinterest and Instagram — to help readers decide which are right for them.

It also encourages readers to ask three important questions:

  • Which social media sites do my competitors use?
  • Which social media sites do my customers use?
  • Which social media sites can I easily create content for?

2. What Should Your Social Media Profiles Include?

This article gives tips on creating the four key components of a social media profile, including helpful things like dimensions for cover photos on different sites:

  • A custom user name
  • A profile photo
  • A  cover photo
  • A detailed bio

3. What Should You Post?

There are five key types of posts on social media platforms, according to this article:

  • Content
  • Questions
  • Quotes
  • Statistics
  • Promotions

The article offers descriptions of each type and advice on keeping your feeds interesting and relevant, including the 80/20 rule. At least 80% of what you post should be things that are interesting and valuable to your audience, and up to 20% should be promotional.

4. How Can You Grow Your Audience?

The article offers general advice, like adding links to your social media profiles to your websites. And it also offers platform specific advice, like on Twitter, searching for industry keywords and replying to people who are discussing your industry.

5. What Tools Best Help Manage Social Media?

According to this article, tools like Buffer, HootSuite and Sprout Social can help you manage your social media profiles and feeds. You can read more about each of them by clicking through to the full article.

“Whether you want to build your brand, manage your digital reputation, expand your reach, or improve customer relationships, social media can be a valuable asset,” the article concludes. Read the whole thing on Expertise.com.

For a deeper dive into the rules and regulations of using social media to market your credit union, see ‘Social Media: Consumer Compliance Risk Management Guidance’ in League InfoSight (login required), and the NCUA’s ‘Marketing Tips, Techniques, and Tools for Credit Unions with Limited Resources.’

Questions about this story? Contact James Pearson: 206.340.4790, jpearson@nwcua.org.

Posted in Marketing & Communications.