Young St. Helens Community CU Advocates Show CU Difference in Creative Videos
June 15, 2015
June 15, 2015
How do credit unions, which are built upon the philosophy of people helping people, make a positive difference in people’s lives? Three Scappoose High School seniors know. Their creative videos evangelizing the credit union movement helped them win college scholarships from St. Helens Community Credit Union.
The St. Helens, Oregon-based credit union issued a daunting challenge to graduating seniors who already had minimum 3.0 grade point averages and extensive community engagement resumes: now produce a video about credit unions’ positive impact.
Three finalists garnered 2,500 Facebook views, dozens of likes and positive comments, and scholarships to help them finance their college plans.
This year’s winning entries came from Emily Muth, who won a $1,500 scholarship, Chase Pixley, who received a $1,000 scholarship, and Sara Tinning, who was awarded a $500 scholarship. The young credit union champions were presented with their scholarships at their school’s special awards assembly.
Muth’s video employed professional grade editing and production techniques. In a creative storyline, family members of varied ages shared information about how credit unions benefit them.
Pixley showcased a superhero character telling the credit union story. He incorporated humor, creativity and high production qualities.
Tinning personally appeared on camera to deliver a heartfelt narrative about credit unions’ impact.
“We received some amazing video entries,” said Ryann Weaver, vice president of marketing at St. Helens Community. “It’s an honor to support these students in their college goals. I want to thank everyone who participated in this year’s video scholarship and voted for their favorite on Facebook. This is a wonderful, caring community.”
To view this year’s winning entries, visit St. Helens Community CU on Facebook.
Questions about this story? Contact James Pearson: 206.340.4790, firstname.lastname@example.org.
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