What’s Next in Your Mobile Banking Strategy?

The verdict is in. Your members want fast, convenient and brilliant mobile and digital banking options, and you’re in the process of meeting those needs.

A recent CO-OP quiz on mobile banking strategy revealed some interesting results. A few facts to consider:

  • 66 percent of members are most concerned about convenience or speed.
  • 36 percent use mobile banking more than ever — 12 percent use it almost exclusively.
  • 56 percent say their online banking solution “needs attention” or “could be improved.”
  • 19 percent of credit unions called their mobile banking strategy “best in class.”
  • 31 percent say their mobile strategy is ready for takeoff. 

Where does your mobile banking strategy fit in? Check out the quiz results in the infographic below!

Questions about this story? Contact James Pearson: 206.340.4790, jpearson@nwcua.org.

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