CU Mobile Apps Launched to Meet Demands of Mobile Age

More and more of today’s credit union members and potential members count mobile access among their top financial services priorities.

LSC is teaming up with CUNA Strategic Services (CSS) to deliver CU Mobile Apps — a true, single mobile service delivery solution and new “equalizer” to help League partners and more than 2,300 small-and-mid size credit unions across the country more effectively compete and capture today’s mobile members.

CU Mobile Apps is a customizable, affordable, turnkey mobile delivery solution that heightens essential two-way communication between credit unions and their members and puts the power of a credit union branch right into the member’s hands. It is the latest product offering to be announced for the existing LSC/CSS prepaid card portfolio and as part of a continued strategic alliance between the two entities, who have partnered since 2009.

“Credit unions need comprehensive and cost-effective mobile solutions to remain competitive as well as to attract the next generation of members,” said LSC’s Patricia Smith, senior vice president, sales, brand, and marketing. “CU Mobile Apps exists to provide those solutions as well as a crucial competitive edge in the financial services marketplace.”

With security top of mind with credit unions and their members, CU Mobile Apps imbeds a unique, patent-pending security technology, with anti-malware and anti-spyware functionality.

“Not only can credit unions of all sizes customize the technology to fit their unique brand and needs, but they also have the reassurance that the CU Mobile Solutions team has put app security at the top of their priority list,” said Wes Millar, senior vice president, CUNA Strategic Services.

More specifically, CU Mobile Apps encapsulates the credit union’s current banking solution, Remote Deposit Capture (RDC) capability, integrated locator searches, P2P solutions, social media, and podcasts, and takes a credit union from an online banking or mobile banking tool to a full service mobile app. It requires no additional software or hardware and supports the most utilized mobile platforms, including Apple, Android and Kindle Fire.

“The value of this mobile delivery channel is in the experience and relationship it facilitates between credit unions and their members, and driving new product sales and loan growth via direct mobile marketing,” concluded Smith.

CU Mobile Apps is leveraged by the synergy and strengths of a unique trio of organizations – LSC; Member Service Solutions LLC (MSS), which helps credit unions maximize technology to strengthen their position in the marketplace; and Metova LLC, which has been on the leading edge of successfully combining next-gen technology with practical solutions, including implementing popular mobile apps such as Yelp, WebMD, and EHarmony. Metova’s technical savvy and experience made it clear to LSC and MSS that the three should pursue a strategic partnership.

To learn more about how they can capture today’s mobile members and keep up with the ever-changing and evolving mobile age, credit unions of all sizes are invited to attend one of CU Mobile Apps’ no obligation online demos today where its state-of-the-art iPhone simulator is used to view its apps. Call 800.537.9035 or go to http://www.cumobileapps.com.

Strategic Link is the NWCUA’s wholly-owned service corporation, using the power of aggregation to provide the Association’s member credit unions with exclusive, high-quality, competitively-priced products and discounted services. Contact Director of Strategic Partnerships Craig Reed at creed@nwcua.org today to find out how Strategic Link can help your credit union save money while meeting its goals in 2015 and beyond.

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