Stage Set for Marketers’ Conference, Spectrum Awards Dinner May 7

Lower fees, better rates and local service are credit union trademarks but can’t be a selling point forever; the competition is catching on. Raising awareness at a higher level is the focus of the Northwest Credit Union Association’s one-day Marketers’ Conference in Portland on May 7.

Headlining the event is Weber Marketing Group’s Randy Schultz, a renowned brand strategist and sought after speaker on the national credit union movement stage. He is perhaps best known for teaching C-Suite level and marketing executives to truly differentiate their unique promise of value in their own lives, and in the financial industry they help to lead.

In“Building a Culture of Engagement” Schultz will lead an interactive workshop unlocking the answer to the proverbial question, “Why should I do my banking with you?

Field Trip!

The learning won’t all take place in a hotel conference room. Schultz will lead a field trip to an iconic Portland business where there is “no long mission or vision statement — only treating each other and those they care for with respect, passion, loyalty and getting nothing but love in return.”

“You’ll see what a tightly focused message and team can do to help this thriving business blend out from the crowd,” Schultz promises. Schultz said Marketers Conference attendees will come away seeing things differently as they learn “about six ways to measure and articulate your brand; why you should turn your value proposition and … change your engagement business model forever.”

NerdWallet to Present

In addition to the engagement culture workshop, attendees will take a deep dive into their credit union’s digital visibility and impact. Presented by Nico Leyva from the national online research tool NerdWallet, the content includes 3-5 takeaway changes credit union marketers can make in a day or less to enhance their members’ online experiences.

The setting for this year’s Marketers’ Conference is the landmark Benson Hotel in downtown Portland. In addition to workshops, the field trip and breakout sessions, the conference will feature the annual Spectrum Marketing Awards dinner, honoring the best Northwest credit unions’ public relations and marketing work from 2014.

Online registration is open for the Marketers’ Conference. The deadline to enter the NWCUA Spectrum Marketing Awards is this Friday, February 27. 

Questions about this story? Contact James Pearson: 206.340.4790,

Posted in Awards, Events, Marketing & Communications.