How CO-OP is Helping Launch Apple Pay

Apple Pay has arrived! If you haven’t personally made your first Apple Pay purchase, you may be comforted to know that millions of other Americans are in the same boat — still waiting for both an iPhone 6 and authorized card to make the new payments app work.

Meanwhile, the action has been nonstop for credit union card issuers set on participating in Apple Pay — and for CO-OP, as we work toward facilitating Apple Pay participation for our clients:

  • CO-OP is actively working with clients to review and return Apple agreements to our card partners, Visa and MasterCard, so that credit unions can participate as soon as possible in Apple Pay. If you want to join the party, it’s not too late: clients can return the agreements per the direct communications they have received from CO-OP in the past few weeks. 
  • Many CO-OP clients are already in line to start. CO-OP helped a number of clients return agreements to Visa and MasterCard by October 7, in order to participate in initial marketing activities launched by Apple. 
  • A new Tokenization Resource Center is live, with links to Apple Pay related news and content, as well as information on Visa and MasterCard tokenization services. To visit, click here. 
  • Credit unions are getting oriented with webinars. Our first webinar on tokenization and Apple Pay in September drew a record audience for CO-OP of 1,100+ attendees. To register for our upcoming webinar with updated information on Apple Pay, “Innovations in Payments,” on November 18, click here. 
  • CO-OP experts are speaking out about Apple Pay and how credit unions can get involved. CO-OP subject matter experts have been frequent commentators in industry coverage, including CO-OP’s Manager, Core Products Michelle Thornton’s contribution to this story from Credit Union Journal on October 24, 2014, “Credit Unions Flock to Apple Pay for Competitive Advantage” (subscriber log-in required). 

As the Apple Pay story continues to unfold, check back with Insight Vault and the CO-OP Tokenization Resource Center for the latest information and help from CO-OP.

Strategic Link is the NWCUA’s wholly-owned service corporation, using the power of aggregation to provide the Association’s member credit unions with exclusive, high-quality, competitively-priced products and discounted services. Contact Director of Strategic Partnerships Craig Reed at creed@nwcua.org today to find out how Strategic Link can help your credit union save money while meeting its goals in 2015 and beyond.

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