CO-OP Rolling Out New Millennial-Focused Content

CO-OP Financial Services is expanding its “Empowering People. Amplifying Dreams” initiative by increasing the frequency of new content to help Millennials develop greater financial literacy, including education on credit unions.

“’Empowering People. Amplifying Dreams’ is an integrated content marketing and social media campaign developed on behalf of our clients to help consumers – especially Millennials – better understand how our industry empowers individuals to achieve their financial goals,” said Stan Hollen, President/CEO, CO-OP. “As we roll out new educational content for Millennials, we also intend it as a resource for all credit unions – they are welcome to use it for their own outreach.”

The content from CO-OP’s Empowering People. Amplifying Dreams campaign focuses on the “how-to’s” of establishing a long-term, secure financial future. This includes education on the products and services of credit unions as well as on the mission and values of the entire movement.

CO-OP will provide content on its own platforms, including the campaign website and three consumer social media channels, as well as through editorial and advertising on digital channels managed by online publishers (such as bloggers) and business partners. The content is intended to be “portable” – available for repurposing or linking by these additional sources.

The “Empowering People. Amplifying Dreams” website at serves as the initiative’s content hub, and provides convenient access to the CO-OP Credit Unions Twitter feed — @innovatebanking — in addition to icons leading to Facebook and Tumblr.

The website includes a wide variety of content for consumers considering their financial options, including a locator for credit unions, a growing library of “People Like You” testimonials from millennial credit union members and a new blog, set to launch by the end of the year.

Strategic Link is the NWCUA’s wholly-owned service corporation, using the power of aggregation to provide the Association’s member credit unions with exclusive, high-quality, competitively-priced products and discounted services. Contact Director of Strategic Partnerships Craig Reed at today to find out how Strategic Link can help your credit union save money while meeting its goals in 2014 and beyond.

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