CO-OP Becomes First CUSO to Earn Visa Apple Pay Designation

CO-OP Financial Services, an NWCUA Strategic Link Partner, announced that it is a Visa “Engaged Issuer-Processor,” authorized to immediately service the enrollment of credit unions in Apple Pay, making it the first CUSO with this designation.

“CO-OP is ahead of many competing credit and debit processors that have not been granted this designation because they do not have the direct links to Visa as we do,” said Stan Hollen, President/CEO, CO-OP Financial Services. “We are working directly with Visa without having to pass through an intermediary.”

CO-OP has been active with both Visa and MasterCard since the introduction of Apple Pay in September to enroll its clients in the program. The company already has credit unions in the implementation validation process at Visa and MasterCard, and CO-OP expects many of its credit unions to be in the final stages of testing in December.

“We believe Apple Pay presents a unique revenue opportunity for credit unions by providing their members with the latest in digital wallet technology,” said Hollen. “We are also seeking to bring the lowest aggregated issuers fees to our credit unions.”

CO-OP is also focusing on industry education concerning Apple Pay. CO-OP conducted webinars in September and November on Apple’s new digital wallet, content from which is now available on the company’s Tokenization Resource Center, located at www.co-opfs.org/tokenization.

The center also includes an “Ask the Expert” feature allowing visitors to get answers to tokenization-related issues from CO-OP submit matter experts. 

For more information, visit www.co-opfs.org and CO-OP’s Tokenization Resource Center at www.co-opfs.org/tokenization.

Strategic Link is the NWCUA’s wholly-owned service corporation, using the power of aggregation to provide the Association’s member credit unions with exclusive, high-quality, competitively-priced products and discounted services. Contact Director of Strategic Partnerships Craig Reed at creed@nwcua.org today to find out how Strategic Link can help your credit union save money while meeting its goals in 2014 and beyond.

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