News & Notes: Here’s What’s Happening Around the Northwest

Point West Receives CDFI Certification From U.S. Treasury

Point West Credit Union announced recently that it received certification from the United States Treasury as a Community Development Financial Institution (CDFI). This certification is a ratification of Point West’s mission to promote community development and provide development services in conjunction with its financing activities.

In a press release, Point West said that CDFI certification will allow them to better serve low- and moderate-income consumers and promote financial inclusion in Multnomah, Clackamas, Washington and Yamhill counties. They will have access to grants from the Treasury’s CDFI Fund, partnership opportunities with other FIs and community groups, and access to new sources of funding for their community development work, including New Market Tax Credits and new avenues for raising funds from foundations, corporations, and state and local governments.

“Financial wellness is our primary mission here at Point West, and together with our members and community partners, CDFI certification will allow us to amplify our efforts to reach those most in need of accessible and affordable financial products and services,” said Amy Nelson, president and CEO at Point West. “We look forward to building capacity and engaging our community in new and exciting ways.”

Point West worked with the National Federation of Community Development Credit Unions’ consulting group, CU Breakthrough, on CDFI certification. “CDFI certification is a valuable credential that helps credit unions increase their capacity to meet the needs of low-income consumers and to develop strategic partnerships to better connect with the community,” says Pablo DeFilippi, VP of Membership and Business Development at the Federation. “Low income designation combined with CDFI certification are the building blocks for sustainable growth for communities in the Portland metropolitan area.”

Gesa Hosting Free ‘Communicate Like a Pro’ Seminar

This Friday, Gesa Credit Union is hosting a free seminar titled “Communicate Like a Pro” in Pasco, Washington. The seminar will be presented by Shae Frichette and will offer attendees valuable insights into self-awareness, communication styles, creating connections and collaborating with a team.

The event will kick off a series of seminars in partnership with the Pasco Chamber of Commerce that aim to help small businesses and their employees achieve professional success. Industry experts will share their secrets to success and provide tips and tools attendees can implement in their own businesses.

“Communicate Like a Pro” is scheduled for Friday, October 24 at 11:30 a.m. at the Red Lion in Pasco, Washington.

All sessions are free and open to the public, and are designed to be interactive with networking. Advance registration is required and lunch will be provided. For more information on this seminar contact the Pasco Chamber of Commerce at 509.547.9755. To RSVP, call 509.378.3549 or visit

St. Helens Unveils New Branding

St. Helens Community Credit Union has revealed a new brand design to its members and the community of Columbia, Clatsop, and Cowlitz Counties as well as Sauvie Island, Oregon. The rebranding includes a new website designed by PixelSpoke and an updated Online Banking platform that mimics the overall branded look and feel.  

“When we started the branding process, we knew we wanted it to reflect our membership, as well as the overall geography and regional flair,” stated Ryann Weaver, Vice President of Marketing. “For the website, this meant using photography that highlights real members living their lives, staff enjoying their day, as well as landmarks and community events. This has given our website a unique, local identity. It’s been a great process.”

The new website went live on the morning of October 20, 2014, after several months in production. The site was intended to represent the look and feel of the Pacific Northwest and the local community. 

Industrial Raises $27,500 for Food Banks With ‘Food Truck Round Up’

Industrial Credit Union held its second annual Food Truck Round Up in September, raising $27,500 for Whatcom County food banks. The total was reached after realtor Ben Kinney and Keller Williams Realty pledged a donation to match the event’s proceeds, in addition to the support they had already given as the event’s title sponsor.

The round up was the kick-off event for the 20th Annual Feed the Need Community Food Drive, which took place October 13 through 17. The event featured local food trucks, a beer garden and live music.

“We are so grateful for this effort,” said Mike Cohen, executive director of the Bellingham Food Bank. “Our hope is that Ben Kinney’s generosity inspires others in our community to give what they can.”

Wine on the Willamette Raises Over $50,000

Unitus Community Credit Union raised over $50,000 for Credit Unions for Kids with their annual Wine on the Willamette fundraiser last month. Proceeds from the 7th annual event, which included a cruise on a 90-foot yacht and a wine auction, will be used to help establish the Credit Unions for Kids Endowed Fund for Pediatric Cancer Clinical Trial Research at Doernbecher Children’s Hospital, as well as to support the Knight Cancer Challenge, bringing OSHU closer to its goal of $1 billion by 2016.

Questions about this story? Contact James Pearson: 206.340.4790,

Posted in Events.