CO-OP: Evolving at the Speed of Apple?

Credit unions may have accelerated their evolution rate in recent years, but since Apple’s announcement and launch of Apple Pay, the speed demands on credit unions have been unprecedented. In order to help credit unions meet those demands, CO-OP has been working to provide information and pave the way for participation. As education and opportunities continue to develop, CO-OP has launched an online Tokenization Resource Center and is hosting a second webinar on November 18 to keep credit unions up to speed.

“CO-OP is working with business partners and clients to make sure credit unions have the technical and marketing education they need to take advantage of the new Apple wallet,” says CO-OP President/CEO Stan Hollen. “This has included not only helping credit unions understand the Apple Pay opportunity, but providing the assistance needed to actually become enrolled as participants.”

CO-OP’s first webinar on tokenization and Apple Pay – which ran in two sessions on September 24 – drew a record audience of 1,100 participants. The follow-up webinar, “Innovations in Payments,” in payments will take place on Tuesday, November 18, at 1 p.m. Eastern/10 a.m. Pacific. Caroline Willard, Executive Vice President, Markets and Strategy, and Michelle Thornton, Manager, Core Products, for CO-OP will reprise their roles as presenters.

In the meantime, CO-OP’s Tokenization Resource Center keeps credit unions up to date with breaking news as well as Frequently Asked Questions, a recording and slides from the September 24 webinar, tokenization-related blog posts and more. Have a question? The site also includes an “Ask the Expert” feature that enables visitors to submit questions for CO-OP’s team of experts.

Moving at the speed of Apple is a new experience for credit unions. And though the experience has brought with it more than a few white-knuckled moments, it’s also revealed something about this industry’s capacity for speed. Working together, we can not only go far: We can go fast.

To register for the webinar, go to: www.co-opfs.org/innovationsinpaymentswebinar.

Strategic Link is the NWCUA’s wholly-owned service corporation, using the power of aggregation to provide the Association’s member credit unions with exclusive, high-quality, competitively-priced products and discounted services. Contact Director of Strategic Partnerships Craig Reed at creed@nwcua.org today to find out how Strategic Link can help your credit union save money while meeting its goals in 2014 and beyond.

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