Hundreds of Credit Union Leaders in Spokane for Amplify 2014, October 7-9


October 2, 2014

Lynn Heider
503.358.0773 (Mobile)

Hundreds of Credit Union Leaders in Spokane for Amplify 2014, October 7-9

Credit union leaders, technology and consumer choice experts, and one of the nation’s leading political analysts are available to share their insights. Multiple story ideas for each day are included below.

SPOKANE, Washington — More than 100 million Americans — three million of them in Washington — have made the money-saving choice to bank at a cooperative, local credit union. Find out why when the Northwest Credit Union Association’s Amplify Convention™ comes to Spokane October 7-9. Over 400 credit union leaders and technology/service exhibitors will attend, leaving an impact on the local economy of $800,000 according to Visit Spokane.

Stories we can help you with include:

Tuesday, October 7 • 3-5 p.m.

Credit unions’ $7 billion impact on the Northwest economy.

We’ll unveil a major economic study detailing how our jobs, community outreach and more add up to help communities to thrive. Top line findings will be shared with Amplify attendees, and the full report will be available in November 2014.

How are credit unions different than banks?

  • Any of the hundreds of passionate credit union leaders attending can tell you how the cooperative structure of credit unions provides money-saving value (a collective $315 million in 2013) to members, and why the credit union “DNA” makes communities better.

Your money is safe in a credit union.

  • The National Credit Union Administration regulates credit unions, and its National Credit Union Share Insurance Fund insures deposits of up to $250,000 per account. Rick Metsger, one of three board members of the federal agency, will address Amplify attendees.

Wednesday, October 8 • Times Vary

Why does one of your speakers say selling Victoria’s Secret is just like selling insurance?

  • Because she’s right — it’s all about meeting the needs of the consumer. Susan Sachatello would know. She led branding initiatives for retail giants such as Lands’ End and Victoria’s Secret. Now she’s directing the marketing of TruStage insurance products, which are protecting more than 15 million consumers. Coverage of keynote invited; schedule does not permit interviews.
    • 8:30-9:45 a.m.

What’s all this talk about “digital wallets” and paying for things with my smartphone?

  • Technology providers and analysts who have researched consumer trends are available during the Strategic Link Trade Show.
    • Wednesday, October 8 10 a.m.-12:30 p.m.; and
    • Thursday, October 9, 10-11:15 a.m.

Bidding high for children’s hospitals.

  • Credit Unions for Kids was founded by Northwest credit unions in 1986, and within ten years, became the national credit union movement’s “charity of choice.” It is one of the leading fundraisers for the 170 Children’s Miracle Network Hospitals, having contributed over $100 million. Look for some spirited bidding and emotional moments at our Heroes of Hope dinner and auction. Our event last year raised over $130,000 in a single night.
    •  8:15-10 p.m.

Thursday, October 9 • Times Vary

Consumers love mobile apps — and credit unions are doing their part to make them safe.

  • The latest mobile apps allow members to accomplish everything they can do in a branch. This means remote deposit, online bill pay and more. This week, credit unions will consult with the pros regarding the safest technology and best practices to protect your money. One of the experts on hand is Adam Sedgewick,Senior Information Technology Policy Advisor at the National Institute of Standards and Technology (NIST). Mr. Sedgewick serves on President Obama’s Digital Services Advisory Group.
    • Mr. Sedgewick would be available for interviews by appointment between 9 a.m. and 11 a.m.

How is the political landscape likely to change with the November elections?

  • Charlie Cook, renowned elections handicapper and author of the Cook Political Reportdiscusses whether, and how, the balance of power will shift as a result of the November elections.
    • 8:30-9:45 a.m. Coverage by appointment

For more information about these and other potential stories during Amplify Convention, please contact Lynn Heider. More information is available about credit unions in our online media resource kit.


The Northwest Credit Union Association is the not-for-profit trade association serving 165 of Oregon and Washington’s credit unions and their 4.5 million members. The NWCUA is the voice of the Northwest credit union movement, providing legislative, regulatory and public advocacy in addition to education, compliance, networking support and business solutions to its members. For information on how to join a credit union, please visit

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