The Current Economic Landscape Indicates GROWTH Through Credit Cards

One of the fundamental purposes of a credit union is to save members money. Credit unions routinely do this by offering lower interest rates on loans and charging minimal fees for services. These savings helped credit unions hit a record number of members over the last two years, as consumers grew fed up with the fees at the nation’s biggest banks and took their money elsewhere.

Now that we have moved them over from their banks, what do we need to do to keep them?

Here are some interesting facts regarding bank issued credit cards:

  • Large credit card issuers are yielding over 15% on their card portfolios;
  • Last year over $47 billion was issued in NEW credit lines; and
  • Over 300 million consumers still have bank credit card accounts.

Your members and potential members are currently using credit cards. If you do not have a program, or they are not using your credit union’s credit card, they are likely using one issued by a bank. We know these cards are not as beneficial for your members as a credit card from your credit union would be. With retail spending up 8% over last year and bank card rates continuing to increase, credit cards are becoming a mandatory product offering for credit unions. Credit unions of all size are re-evaluating the credit card space and determining how they can best serve the needs of their members.

“Being on an agent program for the last seven years we felt it was time to explore the possibility of rebuilding our own credit card program. Once our board approved the strategic initiative, we began to search for a partner. We wanted a partner mainly because we believed we needed assistance in navigating recent regulatory changes and we knew we needed help in making our program competitive. LSC/ICUL Service Corporation rose to the top throughout our search process. We feel ICUL Service Corporation has the best program at the best price and we look forward to a strong partnership.”

Mike Athens
VP of Operations
Rio Grande Credit Union
Albuquerque, New Mexico

Callahan & Associates reported that, “Credit unions with credit card portfolios outperform those who don’t have credit card portfolios…” Those credit unions have higher ROAs, have more services per household and achieve a higher profitability per account.

Now is the time to focus on issuing or revamping your credit card program. It is a good choice for your credit union and a good choice for your members!

Contact Craig Reed at Strategic Link, or the LSC/ICUL Service Corporation at sales@lsc.net, to find out how you too can increase your revenues, while improving service to your members by offering an LSC/ICUL Service Corporation Credit Card Program! You may call LSC directly at 1.800.942.7123 x7253.

Strategic Link is the NWCUA’s wholly-owned service corporation, using the power of aggregation to provide the Association’s member credit unions with exclusive high-quality, competitively-priced products and discounted services. Contact Director of Strategic Partnerships Craig Reed at creed@nwcua.org today to find out how Strategic Link can help your credit union save money while meeting its goals in 2014 and beyond.

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