ICU Day Toolkit: Everything You Need to Plan, Budget and Get the Boss’ Buy In
August 12, 2014
August 12, 2014
Since 1948, the credit union movement has been celebrated on the third Thursday of October. This year, International Credit Union Day may have more significance to American credit unions and their members because of two major milestones reached this year: the 80th anniversary of the Federal Credit Union Act and the 100 millionth membership.
This year’s theme is “Local Service. Global Good.”
The Credit Union National Administration has assembled a toolkit to help credit unions get an early start planning their events. It includes a budgeting plan and talking points to secure executive office support. We’re pleased to share the links.
Celebrate in Style
Swag is already available online. If standard-issue tee shirts won’t light your fire, try out the microfiber jackets for your staff; they’ll wear them all winter here in the Northwest. Key chains, stress balls and coffee mugs are also available, as is a very unique member benefit — bags of dark chocolate espresso beans, with room on the ICU Day logo for your credit union’s brand.
Giving gifts and treats to staff and members is a good way to thank them for being part of the movement, sure, but CUNA suggests celebrating in style will also have a positive impact on your business.
The toolkit hits keep coming; free and downloadable schedule, plan and budget worksheets help you plot out what you need, by when, and what it will cost.
Of course you need approval from your CEO. CUNA has crafted a customizable message to help you explain why ICU Day is so important and how you’d like to see your credit union celebrate. Click here to download and customize the email to secure funding for your celebration.
Questions about this story? Contact Lynn Heider: 503.350.2225, firstname.lastname@example.org.
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