Share 80th Anniversary Message with Members, Nonmembers
June 24, 2014
June 24, 2014
When President Franklin Roosevelt signed the Federal Credit Union Act on June 26, 1934, he may not have realized what a gift he was giving to American consumers.
Fast-forward eight decades and find 6,491 federally insured credit unions to which 97.1 million Americans belong—and that number is expected to climb to 100 million this summer. Assets total over $1 trillion.
In today’s credit union environment, members receive real, tangible benefits. In Oregon, for example, the average member household saved $102 last year compared to money Oregon bank customers lost. In Washington, the average credit union member household saved $126. Information gathered by Datatrac and the NCUA, and analyzed by the Credit Union National Association finds credit union members are paying lower rates for car loans and credit cards, they’re getting free checking accounts and they’re often earning more benefits on their savings products than bank customers.
Those benefits are worthy of celebration, and the 80th anniversary of the Act sets the stage.
Get the attention of members and nonmembers
Northwest credit union marketers received an anniversary toolkit this week from the Northwest Credit Union Association and CUNA, offering resources to message the credit union value proposition. CUNA shared talking points about the benefits of membership, a sample op-ed and a sample letter-to-the editor that credit unions can easily customize.
The NWCUA offered a social media sharing contest, in which members are challenged to share the association’s commemorative photo of President Roosevelt signing the Act, or to post their own credit union stories on their social media sites. Those using the hash tag #CUAnniversary80 will be entered into a drawing to win a $100 gift card.
Credit unions are also invited to share pictures, video and messages with the NWCUA, for the opportunity to win a pair of tickets to Heroes of Hope: a Gala in Spokane City, the October auction benefitting Credit Unions for Kids.
“People who actively use social media may have hundreds of friends and followers,” said Lynn Heider, NWCUA vice president of public relations and communications. “By sharing positive credit union messages on their newsfeeds, they are probably sharing an important message with nonmembers who may not be aware of the credit union wow factor. Social media is a great venue for raising awareness, and we thought this would a fun, interactive way of engaging members of credit unions.”
More information about the toolkit can be found online.