Credit Unions Collaborate to Support Annual Ride & Rock

Following last year’s Ride & Rock, Fibre Federal’s President and CEO Larry Hoff was among riders who visited with patients at Doernbecher Children’s Hospital.

Fibre Federal and iQ Credit Union have announced plans for the eighth annual Ride and Rock event to benefit Doernbecher Children’s Hospital. The August 23 event features a scenic motorcycle poker run starting at Fibre’s Woodland branch and winding its way along I-5 to include other “pit stops” including Red Canoe Credit Union’s branch in Castle Rock, and the Johnston Ridge Observatory. The day culminates with a picnic dinner and concert at Bethany Vineyards in Ridgefield, Washington. Entertaining at the concert this year is 5Live with Raeann Phillips.

The Ride & Rock originated in 2006 and has raised $237,000 for Doernbecher. The idea was born of the passion that Fibre CEO Larry Hoff and iQ CEO Roger Michaelis share for motorcycles.

“We’re more than honored and proud to be raising funds and awareness for Doernbecher Children’s Hospital,” said Hoff. “Because of their commitment to help all children regardless of their ability to pay, Doernbecher can truly use our help to continue their passion for healing and research. It goes without saying that if our Ride and Rock event can be translated into help for one sick child—or assistance toward even a small breakthrough for some crippling childhood disease—we’ll have given a true gift to our society. Helping sick children—can there be a more worthy goal?”

Ride registration is available online. The full registration fee of $60 includes the ride, meals and other resources shared on the route, and admission to the concert and picnic. Pre-registration is available for the ride at a discounted rate of $55 until August 4. Early registration also includes a Ride & Rock official tee shirt. Concert/picnic-only tickets are available for $25.

Questions about this story? Contact Lynn Heider: 503.350.2225,

Posted in Events.