Email Marketing: You Can Bank On It After Webinar
June 3, 2014
June 3, 2014
The average worker spends 13 hours — 28 percent of the workweek — reading, sorting, sending, responding and deleting emails. How much of it breaks through the clutter?
Times have changed in the 100 years since Harland Clarke began helping financial institutions build loyal and profitable relationships with their account holders, and the company has kept right up with trends. The Strategic Link-endorsed partner will host a free webinar June 17 to help credit unions build better e-marketing strategy.
E-marketing done well can be an engaging, high-ROI resource in credit unions’ toolkits, according to John Joseph, who will present the webinar.
“The amount of time workers spend engaging with their email inbox makes it an ideal channel to reach those individuals,” said Joseph. “Marketers can’t control the amount of competition for the limited attention of an email recipient, but they can control the elements that make email programs effective, namely the relationship they have with recipients, the quality of the content/information being provided, and the attention to detail that forms the difference between strategic marketing and the “batch and blast” mentality that only adds to the inbox noise.”
Joseph brings more than three decades of digital and brand marketing experience. Topics include:
- Email’s role in the multi channel mix
- Strategies for building a quality email list
- Tips to drive engagement with the right message
- Design best practices for all platforms including mobile
- Benchmark data for financial emails
- Real-world examples of effective financial email campaigns.
Registration is open online.
Strategic Link is the NWCUA’s wholly-owned service corporation, using the power of aggregation to provide the Association’s member credit unions with exclusive high-quality, competitively-priced products and discounted services. Contact Director of Strategic Partnerships Craig Reed today to find out how Strategic Link can help your credit union save money while meeting its goals in 2014 and beyond: firstname.lastname@example.org.