Dan Hein Named President/CEO of Alaska Airlines/Horizon Air Employees Federal Credit Union

Dan Hein, the Northwest Credit Union Association’s vice president of finance, has been named president and CEO of Alaska Airlines/Horizon Air Employees Federal Credit Union. He will replace longtime CEO Carnot Reeff, who is retiring after 26 years.

Hein, who joined the Association in early 2011, has provided financial management for the NWCUA, the Northwest Credit Union Foundation and Strategic Link, Inc. He also has focused on contracts for the Association.

Hein came to the NWCUA with more than 10 years of experience in the credit union industry, including a stint as a credit union auditor for a CPA firm and then as the manager of accounting and e-services for Seattle Metropolitan Credit Union. He has a master’s degree in business administration, with an emphasis on finance and accounting, from the University of Phoenix and a bachelor’s degree in business administration from the University of Maryland, University College.

Hein will lead a financial institution that began in 1952 as The Starliner Credit Union. Located in Anchorage, it had 27 charter members and assets of $147.91. Today, the credit union serves more than 7,000 current and former employees — and their families — of Alaska Airlines and Horizon Air, with total assets of more than $58 million.

“Alaska Airlines/Horizon Employees FCU is completely segment-based,” Hein says. “The biggest value we can provide to the membership is keeping loan and share rates as competitive as possible, and keeping up with technology to make sure the membership can easily receive the financial services they need.”

Reeff has been with the credit union since February 1988, when she was hired to fill a teller position and start a Visa Debit and Share Draft program. She has worked in member service and accounting, as operations manager and vice president, and for the last 5 1/2 years as president/CEO.

She is looking forward, Reeff says, “to spending more time with my family, helping my husband with his work to help military veterans, volunteering at our church, gardening and relaxing.”

“It has been a wonderful career, where I was given the opportunity to start from the beginning and continually learn and grow within the credit union structure and be a part of a great team at this credit union,” Reeff says. “But it is time for the next generation, so I will be completely stepping away to give Dan the opportunity to make a difference and experience a great career like what I have had here.”

Hein’s last day at the Association is May 30. He takes the helm of the credit union in June.

Questions about this story? Contact Gary M. Stein: 503.350.2216, gstein@nwcua.org.

Posted in NWCUA.