ABC News Reporter Elizabeth Leamy to Share ‘Secret Sauce’ of Marketing at NWCUA Conference

How did Summit Credit Union in Sun Prairie, Wis., get national news coverage on ABC News last week? There is a “secret sauce,” according to the reporter who did the story, and she will share it at the NWCUA Marketers’ Conference in SeaTac next month.

ABC News reporter Elizabeth Leamy covers the consumer beat. She’s also the author of two books filled with money-saving tips.

Credit unions are too shy about sharing their stories. That’s what a popular reporter for ABC News thinks, and Elisabeth Leamy would know. She is on the consumer beat, and credit unions have been a go-to source for her on many occasions.

Just last week, Leamy put Summit Credit Union in Sun Prairie, Wis., in the national spotlight.

Credit unions, she says, should be more intentional about telling their story.

“Here’s what a wise salesman once taught me when I was having a hard time selling myself because I’d written a book,” Leamy says. “You are depriving people of your incredible goods and services.”

At the Northwest Credit Union Association’s Marketers’ Conference in SeaTac next month, Leamy will share the “secret sauce” credit unions can apply to their media pitches.

Leamy will also serve as co-emcee of the Spectrum Marketing Awards dinner on the evening of May 7, sharing the stage with the Denise Gabel, the NWCUA’s chief operating officer.

Credit unions shouldn’t be shy about telling the public how great they are, ABC News reporter Elizabeth Leamy says in this video created for the NWCUA.

Leamy has produced win-win reports on ABC News that resulted in savings for consumers and favorable publicity for the financial institutions that cooperated. She will share examples of those reports with attendees at the conference, and give insights into how news coverage – “earned media” — is an art marketers can master.

In this video Leamy made exclusively for the NWCUA, she makes a case for credit unions to brag.

Leamy is also the author of two consumer books, “The Savvy Consumer” and “Save Big,” publications offering hundreds of money-saving tips that credit unionmarketers may find appealing for their member-facing blogs and newsletters.

In addition to hearing Leamy’s earned-media presentation, marketers attending the conference will experience on-camera message training, take a deep dive into worldwide research examining trust and financial institutions, and explore best practices for community engagement campaigns that help to grow business.

Registration is open online.

Questions about this story? Contact Lynn Heider: 503.350.2225, lheider@nwcua.org.