Speaker at Catalyst Corporate Conference Will Tell Credit Unions: ‘Conduct Business as Unusual’

Credit unions should expect accelerating technological change and continued disruption to existing business models, Jack Uldrich believes, and they should be planning now for what the financial industry will look like in 2020.

To do that, the renowned global futurist says, “they can prepare by being open to the concept of ‘unlearning’ and conduct business as unusual.”

Uldrich, who calls himself a “chief unlearning officer,” will be a featured speaker at Catalyst Corporate’s Accelerating Success Conference, which is scheduled for April 16-18 at the Planet Hollywood Resort in Las Vegas. The conference will be held in conjunction with Catalyst Corporate’s 2014 Annual Meeting.

In his best-selling book “Foresight 20/20: A Futurist Explores the Trends Transforming Tomorrow,” Uldrich asks organizations to consider what the world was like just a few years ago, before iPhones, Facebook and apps existed, and what the future might look like.

“For example, credit unions are hesitant to engage in social media, fearing security concerns. However, content marketing is the trend of the future and an excellent way to reach existing, as well as new, members,” he says. “Just as financial institutions feared mobile banking, it — along with deposit check imaging — will be an expected way of doing business in the year 2020.”

Another trend is big data or business analytics, which will enable credit unions to access increasingly powerful insights on how to understand and serve members best, Uldrich says.

“By using big data, credit unions can target the needs of existing members, such as what loan types might interest them most and where potential new members might be found,” he says.

At Catalyst Corporate’s Accelerating Success Conference, Uldrich will provide an in-depth exploration of how 10 technological trends will transform the world of 2020, with suggestions on how credit unions should be prepared to take advantage of them. In addition to Uldrich’s presentation, attendees will hear from a full slate of insightful speakers who will offer tips for accelerating success, a look at the economy as it relates to credit unions, mobile payments trends, an overview of cloud computing and its benefits, and more.

A golf outing/networking opportunity is planned for Wednesday, April 16, at the Royal Links Golf Club. The conference runs from Thursday morning, April 17, to noon Friday, April 18. The Annual Meeting luncheon will be held from noon-1 p.m. on April 17.

As a benefit to those who sign up early,the first 150 credit union attendees who register and attend the conference will receive a voucher for two free nights at one of these Las Vegas hotels: Bally’s, Caesars Palace, Flamingo, Harrah’s, Paris, Planet Hollywood, Rio, Quad or Nobu. Some restrictions apply. For event details or to register, visit catalystcorp.org/annualmtg or call 216.703.7842.

Questions about this story? Contact Gary M. Stein: 503.350.2216, gstein@nwcua.org.

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