Help Young Members ‘Catch the $ave Wave’ During National Credit Union Youth Week

“Catch the $ave Wave” will be the theme for the 2014 National Credit Union Youth Week™, which will take place April 20-26. The concept was chosen from ideas submitted by credit unions from across the country last fall.

“Catch the $ave Wave” harnesses the fun of sunny beaches and surfing to engage younger members and potential members with their credit union. The goal of Youth Week is to pave the path to life-long credit union membership by encouraging kids to set up savings accounts, learn how to manage money, and be more financially literate.

This year’s theme selection was suggested by of a number of credit union professionals, including Meredith Mosely, marketing director at Tomah Area Credit Union in Tomah, Wis. “Kids loved a recent campaign with beach balls throughout our lobby,” she says. “With Youth Week in the spring, kids will be ready for summer.”

Credit unions nationwide can join in the celebration during Youth Week or throughout the month of April by encouraging youth to set up savings accounts and learn how to manage money. By focusing on potential younger members, participants will have the opportunity to lower their age demographics, while increasing the loyalty of parents.

“National Credit Union Youth Week fits perfectly with the credit union cooperative principle of member education,” says Jan Garkey, CUNA’s Youth Week coordinator. “Expose young children to the credit union through regular deposits of their quarters, hold a Mad City Money simulation at a local high school, or hold a parent seminar on how to teach money skills to children. Use the celebration to create a new generation of financially literate consumers, and have fun in the process.”

For official National Credit Union Youth Week art, articles and celebration materials, visit cuna.org/youthweek. For the latest information on Youth Week, credit union staff can sign up for the free Youth Week e-Newsletter or follow @CUYouthWeek on Twitter.

Questions? Contact Gary M. Stein: 503.350.2216, gstein@nwcua.org.

Posted in CUNA.