Couldn’t Make It to GAC? Join the Advocacy Effort with a ‘Don’t Tax Tuesday’ Tweet
February 25, 2014
Feb. 25, 2014
While thousands of advocates spread the credit union message in Washington, D.C., this week during CUNA’s Governmental Affairs Conference, their colleagues back home can use the power of social media to make sure Congress knows that the “Don’t Tax My Credit Union” movement extends way beyond the Beltway.
Both CUNA and the Northwest Credit Union Association are urging credit union members and staff to tweet lawmakers today on the third “Don’t Tax Tuesday,” part of a nationwide grassroots effort designed to energize public support for credit unions’ tax-exempt status.
Since the “Don’t Tax My Credit Union” campaign began in May 2013, more than 1.3 million direct messages have poured into Congress. The program was honored earlier this month with a Grassroots Innovation award from the Public Affairs Council.
Participating in Tuesday’s effort is easy:
- Contact legislators by using the Tweet Congress tool at www.DontTaxMyCreditUnion.org. Entering your contact information will create prewritten tweets and Facebook posts that automatically include your lawmakers’ handles. The site also includes prewritten letters and other tools to make the process simple today and in the future.
- CUNA staff will be tweeting live throughout Tuesday’s GAC general session. Join them by using the #DontTaxMyCU and #DontTaxTuesday hashtags throughout the day.
- NWCUA’s “Truth Speaks” site and social media tool kit include the Twitter handle for every member of the Northwest’s Congressional delegation. You’ll also find a variety of sample posts — many specific to the Northwest – that you can use.
“This is social media at its best,” says Samantha Beeler, the NWCUA’s manager of grassroots and political advocacy. “It’s a chance for everyone to be a credit union advocate and join with thousands of others to share the credit union difference with legislators.”
For the first “Don’t Tax Tuesday” in July 2013, more than 5,200 messages were posted to Twitter with the #DontTaxMyCU hashtag; roughly 2,000 of those were sent directly to members of Congress.
For the second “Don’t Tax Tuesday” in September 2013, CUNA developed the Twitter and Facebook plug-ins on www.DontTaxMyCreditUnion.org that allow advocates to directly Tweet legislators or post messages on Facebook. The result: nearly 8,000 Tweets, with 5,000 of the messages directly tagging lawmakers.
Questions? Contact Gary Stein: 503.350.2216, firstname.lastname@example.org.