‘Financial Fitness Day’ Fundraisers will Support Foundation’s Education Initiatives

How important is financial education to credit unions in the Pacific Northwest? Just ask Sharon Hall, the CEO of Express Credit Union in Seattle.

“All the products and services are great,” Hall says, “but unless you know how to use them, all you have is an account. We want to provide people with equal opportunity, but if we just provide them with a savings account, that’s not equal opportunity. Education is what puts people on the same playing field.”

More than half of the credit unions in Oregon and Washington offer financial education programs. Many provide financial counseling, sponsor workshops or help with in-school branches. And the Northwest Credit Union Foundation awards grants for all of those projects and more, says Executive Director Kim Vu, because “financial education is a cornerstone of so many credit unions’ investment in their communities.”

“At the Foundation, we are delighted not only to work alongside our credit unions,” Vu says, “but also to foster partnerships with organizations like Junior Achievement and create signature programs like our Financial Reality Fairs.”

To shine a spotlight on those efforts — and to make sure they continue — the Foundation is working with the National Credit Union Foundation to sponsor Financial Fitness Day, a fundraising and awareness campaign that will kick off National Financial Literacy Month on Wednesday, April 2.

By participating, credit unions can raise funds for the national and regional foundations and support their initiatives to help consumers of all ages achieve financial freedom. All the money raised on Financial Fitness Day will be split between the two organizations.

Want to join in? Just hold one or more of the following activities at your credit union on April 2:

  • Jeans Day: Let the staff dress casually — in exchange for a donation, of course;
  • Bake Sale: Cookies, cupcakes and other edible delights, all for a good cause; or
  • Deduct or Donate a Buck: Ask staff and/or members to consider a voluntary contribution of $1 or more, either in cash as they complete their transaction or as a deduction from their checking or savings account as often as they choose.

Donations collected at branches will be sent to the National Credit Union Foundation for distribution to state leagues. Donations can also be made online at the official campaign website, where you’ll find a wealth of material — web buttons, sample tweets, logos, flyers and more — to help promote Financial Fitness Day.

For more information or to download promotional materials, visit financialfitnessday.com. For more on the Northwest Credit Union Foundations’s financial literacy efforts, contact Kim Vu at kvu@nwcua.org or 260.340.4818.


Questions? Contact Gary Stein: 503.350.2216, gstein@nwcua.org.

Posted in NWCUA.