NWCUA Unveils New Websites for Association, Foundation & Strategic Link

New websites for the Northwest Credit Union Association, the Northwest Credit Union Foundation and Strategic Link debut this week, with more member benefits wrapped into an easy-to-navigate design that puts a wealth of resources at credit unions’ fingertips.

“In today’s ever-changing world, our members need quick and easy access to their Association, their Foundation and their service corporation,” says Troy Stang, NWCUA’s president and CEO. “These newly designed websites make it easier than ever to connect to the right information, at the right time, and in the right context.”

The Association’s website (nwcua.org) does all of that with the help of a home-page “hub” that allows visitors to easily plug into key resources. The home page also includes a slideshow of photographs that shine a light on the impact Northwest credit unions have on the communities they serve. In fact, all three websites use bigger photos, brighter colors and bolder typography to create a more dynamic user experience.

But the new sites are more than just a cosmetic upgrade. All now feature content that is more closely aligned with the Association’s strategic plan and priorities: policy advancement, public awareness, value creation and strategic philanthropy.

“Our team has come up with user-friendly sites that will help our member credit unions leverage the value created through Strategic Link; the potential of philanthropy provided by our Foundation; and the NWCUA tools needed to advocate, navigate the regulatory landscape, develop credit union talent and, ultimately, to grow market share,” says Denise Gabel, the Association’s chief operating officer. “Our online presence will set us apart, both in the financial services arena and as a trade association, and I believe our members will be much better served.”

Nicole Charshaf, the NWCUA’s design manager and marketer, leads a tour of the Association’s new website (in the video above), which debuted this week.

On the Association’s new website, you’ll find:

  • A variety of ways to access the most heavily sought-after content, including Resource Centers that gather all of the relevant information, articles and pages in one place for departments such as compliance, advocacy and PR & marketing;
  • A new Public Awareness section, filled with graphics, videos, photos and stories that credit unions can share with members on their own websites, in branch lobbies and via newsletters;
  • An updated jobs board and career-resources page. After more than 85,000 visits in 2013, the jobs board now makes it easier than ever for credit unions to post their openings. The site now also includes helpful articles for both hiring managers and job seekers;
  • A new online and mobile directory. Member credit unions and business partners can stay connected with new directories that include contact information and financial data; and
  • An upgraded Anthem experience, including the ability for members to easily filter the articles they want to read, an RSS feed and a list of related posts for each article that allows members to dig deeper into interesting topics. There’s also a new, easier way for members to share news from their own credit unions. As part of the changes, Anthem will publish once a week, but the online blog will be updated daily to include breaking news.

The new Northwest Credit Union Foundation website (www.nwcuf.org) also uses big photos and bold type to highlight the impact of credit unions in the Northwest and the Foundation programs that help make it happen. Kim Vu, the Foundation’s executive director, says the standalone site is organized into useful tabs:

  • The “My Foundation” tab makes it easy for credit unions to apply for scholarships and grants, using a new online application process developed by Profits4Purpose;
  • The “Do More” tab supports greater community engagement by offering ways to contribute time, talent and funds to the Foundation and its programs; and
  • The Financial Education Resource Library offers resources and guidance to help credit unions host financial education programs in their own communities.

“We’re excited to launch our new site and highlight the Foundation in a way that speaks not just to our Northwest credit unions, but also to our community,” Vu says. “Our goal is to provide the tools and resources credit unions and nonprofits need to support the communities they serve.”

Anthem - 01-28-14 - Strategic Link ScreenshotCraig Reed, the NWCUA’s director of strategic partnerships, says the new Strategic Link website (www.nwcuastrategiclink.com) “flips the user experience to focus on our credit unions” and makes it easier for them to connect with partner products and services. The site is divided into two main areas: one for credit unions, and one for service providers.

In addition, Reed says, the standalone site features:

  • The launch of BetaSpace, which connects credit unions to financial technology startups and their latest innovations. “This new component to Strategic Link will bring additional value to our credit unions by making it easier for them to access the latest technologies to enhance their member experience and keep their credit union competitive,” Reed says;
  • An easier way for vendors to learn about partnering with Strategic Link. “The distinct ‘partner’ side of the website highlights three ways to work with Strategic Link and NWCUA’s member credit unions: official partnerships, an Annual Sponsorship Program, and the opportunity to exhibit at Amplify,” Reed says. “Our new site lays out each of these very clearly, and has something for every budget”; and
  • A new Feedback area that will make it easier for credit unions to engage with Strategic Link, recommend potential new partners, and make suggestions about the kinds of products and services they need.

That focus on member credit unions runs through all three newly redesigned websites, Stang says.

“In new and creative ways, these sites further the Association’s mission to raise public awareness, create value and promote strategic philanthropy, innovation and impact,” he says. “And they put the tools we need to accomplish those goals at every Northwest credit union’s fingertips.”

Membership in the Northwest Credit Union Association certainly has its benefits, including access to a variety of password-protected content on the new websites. Having trouble logging in? Contact the Association at webmaster@nwcua.org.


Questions? Contact Gary Stein: 503.350.2216, gstein@nwcua.org.

Posted in NWCUA.