The Columbian Looks to NWCUA for Perspective on Credit Union Growth

September 29, 2013

By Gordon Oliver, Columbian Business Editor

To hear credit union officials tell it, their century-old industry is in need of an image-building campaign.

Credit unions have been growing steadily, to be sure, and they’ve gotten a boost from the public’s negative perception of banks during and after the Great Recession. But local and regional credit union leaders say many people don’t really know what credit unions are or what they do. That basic lack of familiarity, they say, has limited their growth potential…


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