Free Webinars to Help Build Social Media, Community Impact and Mobile Marketing Muscles

Café Give — a Northwest company that helps organizations create successful cause marketing campaigns — is offering a series of free webinars to help credit unions use social media, community impact and technology to increase membership and brand awareness.

The webinars, which are free to Northwest Credit Union Association members, are sponsored by Strategic Link.

“We’ve helped credit unions of all sizes to reach their goals on social media and to share their giving stories,” says Alan Robinson, Café Give’s marketing director. “This webinar series builds on our experiences and shows how credit unions can successfully leverage their social media presence and develop a winning strategy to stand out, build brand loyalty, drive new membership, and create deeper connections with members around their community programs.”

The webinar program kicks off at 11 a.m. on Thursday, Jan. 16, with the first of a two-part series, “Leveraging Social Media & Community Programs to Increase Your Member Base & Build Brand Preference.” The series includes case studies from credit unions that increased member engagement through social media and community giving. Another case study shows how a credit union launched a successful disaster relief program in just three hours. Online registration is open for both the Jan. 16 webinar and its follow-up session on Thursday, Jan. 23.

On Monday, Feb. 3, “Social Media 101 for Credit Unions” will help sort through the menu of options — such as Facebook, Twitter, Pinterest and Linkedin — and help marketers make strategic plans to use each of them effectively.

Two additional webinars are scheduled: “Marketing, Social Media, and Telling Your Community Giving Story on Thursday, Feb. 27; and “Mobile Marketing: The Basics, the Technologies, and Platforms that Enhance Your Message” on Thursday, March 20.

“This is good content that should provide solutions for a lot of your digital messaging and mobile marketing,” says Lynn Heider, the NWCUA’s vice president of public relations and communications. “Your team can learn this together, over a lunch hour. Log in at your desktop and invite your colleagues.”

The webinars will provide not only strategic concepts and best practice models, Heider says, but also will provide budgeting information.


Strategic Link is the NWCUA’s wholly-owned service corporation, using the power of aggregation to provide the Association’s member credit unions with exclusive high-quality, competitively-priced products and discounted services. Contact Director of Strategic Partnerships Craig Reed today to find out how Strategic Link can help your credit union save money while meeting its goals in 2014 and beyond:

Posted in Events, Marketing & Communications.