‘Piggy Bank Hero’ T-Shirts Help Junior Achievement Spread the Word about Financial Literacy

He isn’t faster than a speeding bullet, and he probably can’t leap tall buildings in a single bound. But the pink pig adorning new T-shirts from Junior Achievement and the Northwest Credit Union Foundation is a superhero nonetheless.

That’s because “Piggy Bank Hero,” the porcine creation of an Oregon artist, is now helping the organizations spread the word about the importance of financial literacy after winning a design contest held in conjunction with Goodjoe.com, an online marketplace for cool products that support artists and nonprofits.

T-shirts featuring the plump pig in pursuit of savings are on sale now at Goodjoe.com and at the Foundation’s website. Ten percent of all sales will benefit Junior Achievement of Oregon and Southwest Washington, which partners with schools and businesses to make sure that students understand the role of good money management — and the importance of staying in school — to their financial future.

“Sponsoring the campaign with Goodjoe.com is an especially fun and unique way that the Foundation is helping to promote our message about the importance of financial literacy,” says John Hancock, president of the Junior Achievement chapter. “Financial literacy is an essential life skill, and we need to be relentless is evangelizing the message in any way possible!”

Fourteen artists submitted designs to help Junior Achievement do just that. The winning design, by Hillsboro artist “thatrobert,” was chosen by Junior Achievement staff. He’ll receive a per-shirt royalty for his efforts, along with a $500 prize sponsored by the Foundation.

“Junior Achievement has been a great partner in the community,” says Kim Vu, the Foundation’s executive director. “We’re excited to partner with Goodjoe to help build awareness about JA and the quality educational programs they offer students K-12 to learn about financial education and personal finance.”

Junior Achievement is one of the Foundation’s featured partners. The nonprofit organization works with students in kindergarten through 12th grade to foster financial-literacy skills. One of its most popular programs, a monthly podcast called “The Money Jar,” helps families begin ongoing conversations about financial literacy, entrepreneurship and what it takes to find a place in the workforce of the future. Another popular program, JA Finance Park, teaches middle- and high-school students how to create and live with a budget in a real-life, hands-on simulation.

That’s a perfect match for the Northwest Credit Union Foundation, because financial literacy for children is one of the key components of its mission, too.

“We believe in partnering with organizations that are mission-aligned, and JA is one of these partners,” says Vu. “We hope people will purchase this T-shirt to support financial education and bring more awareness about our partnerships and programs.”

For more information on Junior Achievement, visit the organization online at www.jaorswwa.org. For more on the Northwest Credit Union Foundation, go to www.nwcuf.org.


Questions? Contact Gary Stein: 503.350.2216, gstein@nwcua.org.

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