CO-OP Gives Small Credit Unions Access to Affordable Nationwide ATM Network

It costs less than maintaining a single ATM, but it can give credit unions with assets under $100 million nationwide reach that rivals big banks.

It’s the new Small Credit Union Program, available exclusively through Strategic Link’s partnership with CO-OP Financial Services, and it can offer members and prospective members access to nearly 30,000 surcharge-free ATMs in all 50 states and in 10 countries — including 9,000 deposit-taking machines.

Convenient access is one of the strongest competitive advantages major banks can offer in the competition for consumer loyalty. The Small Credit Union Program makes it possible for small credit unions to rival the benefits offered by the ATM networks of the largest financial institutions. By giving members access to their accounts across town or when they’re traveling for business or pleasure, you gain the potential to expand relationships as well as profit.

You also have the opportunity to shift common transactions from the teller to a lower-cost, self-service channel, while freeing your tellers to address member inquiries and requests more quickly and cross-sell other products.

In addition to ATMs at credit unions in thousands of communities, the Small Credit Union Program lets members make use of safe and secure ATMs where they already shop. This includes participating 7-Eleven®, Cumberland Farms, Costco®, Publix, Walgreens and many other merchant locations. A diverse range of locator tools makes it easy to find the most convenient ATMs. Members can search by phone, online, and by using mobile-device apps with particular appeal to tech-savvy consumers.

Until now, some small credit unions couldn’t justify the cost of nationwide ATM access, despite the powerful competitive advantage it offers. But the Small Credit Union Program and Strategic Link’s partnership with CO-OP gives you exclusive access to everything you need to provide big service in a big way.

Want more information about the Small Credit Union Program? Contact Christopher Kruger at 800.782.9042 ext. 2644 or christopher.kruger@co-opfs.org.

 

Strategic Link is the NWCUA’s wholly-owned service corporation, using the power of aggregation to provide the Association’s member credit unions with exclusive high-quality, competitively-priced products and discounted services. Contact Director of Strategic Partnerships Craig Reed today to find out how Strategic Link can help your credit union save money while meeting its goals in 2014 and beyond: creed@nwcua.org.

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