Credit Union Member Discount from GM Now Bigger, Simpler, Better

Credit union members can now save even more on most Chevrolet, Buick and GMC vehicles with the Credit Union Member Discount from GM and CU Solutions Group.

Recent enhancements to the program include a bigger base discount — in some cases, bigger by almost $700 – on everything from Camaros and Cruzes to Encores and Yukons. The new discount price is now one easy number listed on the vehicle invoice, and members can combine their discount with most current offers from GM – including bonus cash, consumer cash, trade-in allowances and owner-loyalty offers.

For members, the process is simple: log onto, follow the prompts to obtain an authorization number, print that number out and take it to a participating dealer to get the discount. It’s that easy.

The Credit Union Member Discount from GM is also an easy way for credit unions to get instant auto loan leads. Every time a member requests an authorization number, real-time reporting via email notifications gives credit unions the ability to reach out quickly and help members secure auto financing. (CU Solutions Group says that nearly 90 percent of authorization requests convert to a purchase!)

Here’s how it works: Once a credit union enrolls in the program, members can select their credit union when they request an authorization number.  At that point, the member’s name is sent to the credit union, where it can be funneled to an outbound call center or a branch representative. All that’s left is to process the loan application or direct members to an online loan application.

In addition to providing leads, CU Solutions Group can help build a customized marketing program to help promote the Credit Union Member Discount from GM – as well as overall auto-lending offerings — with free marketing materials like take-ones, statement inserts, Web banners, direct mail and more.

For more information on the program or to enroll, go to or contact Crissandra Fry at


Strategic Link is the NWCUA’s wholly-owned service corporation, using the power of aggregation to provide the Association’s member credit unions with exclusive high-quality, competitively-priced products and discounted services. Contact Director of Strategic Partnerships Craig Reed today to find out how Strategic Link can help your credit union save money while meeting its goals in 2013 and beyond:

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